Senior User Acquisition Specialist

What will you be doing at Miniclip?

This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:

• Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
• Oversee acquisition marketing campaigns across multiple mobile channels
• Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
• Experiment and analyse campaigns for existing and upcoming games
• Running multiple marketing tests and present results to stakeholders with concrete recommendations
• Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
• Develop briefings for new ad creatives and oversee the production of marketing material
• Manage business relationships with day-to-day communication and reporting

What are we looking for?

• In-depth knowledge of acquisition tools and mobile ad networks
• Strong experience in paid digital marketing and media buying
• Minimum of 2yrs+ experience in Mobile Gaming performance marketing.
• Extensive knowledge of various mobile marketing channels such as Facebook, Snapchat, Google Ads, Unity Ads, ironSource
• Hands-on experience creating and optimising campaigns on multiple channels
• Familiarity with tracking tools (such as Adjust) for mobile advertising campaigns
• Strong knowledge about the mobile games market and KPIs for various different game genres
• Knowledge of product soft-launch procedures
• Excellent communication skills, both written and verbal