Mobile User Acquisition Manager
Job Summary
Job Description
We are looking for a motivated and experienced Mobile User Acquisition Manager to join our growing team. In this role, you will be responsible for managing high-budget global campaigns across various mobile UA channels such as Offerwalls, DSPs, and Video Networks. This position is hands-on and data-driven, requiring strong analytical skills and collaboration with other departments. You will manage and grow user acquisition activities, hit target KPIs through optimization and testing, and collaborate with teams like Data Analytics, Product, and Creative Studio to enhance UA strategies. Responsibilities also include driving creative strategy, developing new insights and testing methodologies, and staying updated on market trends.
Must have:
- 2+ years mobile performance marketing experience
- Manage large-scale advertising budgets
- Exceptional analytical skills
- Drive growth to mobile games via paid UA
- Excellent English communication skills
- Understand mobile ecosystem and tracking tools
Good to have:
- Manage Offerwall/DSPs in gaming
- Advanced Excel skills
- Business Development skills
- Proactive and innovative thinking
- Gamer mentality
Perks:
- Work with a market-leading global company
- Creative and collaborative environment
- Opportunities for development
- Vibrant culture
- Flexible hybrid model
- Well-being focused workplace
- Beautifully designed spaces
- On-site amenities
- Delicious perks
- Great health and wellness offering
4 skills required
Job Details
We are seeking a highly motivated, experienced individual to join our growing Mobile UA team. As a Mobile UA Manager, you will manage high budget global campaigns throughout a variety of different mobile UA channels including Offerwalls, DSPs, Video Networks, Pre-loads and more. This is a hands-on, data centric role, where analytics and cross-department collaboration are an essential part of the day-to-day work. Our ideal candidate has previous experience with performance marketing in mobile apps, specially with Offerwall and DSPs campaigns, a results oriented mindset and deep understanding of the mobile ecosystem, as well as having a proactive approach to work.
Responsibilities
- Manage and own mobile user acquisition activities throughout a variety of different UA channels, including Offerwalls, DSPs, Pre-loads and others.
- Grow existing activities as well as procure new sources of mobile acquisition
- Hit aggressive target KPIs through ongoing optimization, innovation and testing.
- Work closely with management to develop a UA road-map
- Collaborate with other departments, such as Data analytics, Product, Research and Creative Studio to develop and improve UA strategies and activities.
- Help drive creative strategy by sharing feedback with the relevant teams, brainstorming for new creative concepts etc.
- Develop new insights, testing methodologies and process improvements for UA, analysis, and internal work-flows
- Be on top of upcoming market and industry trends
What we expect
- 2+ years mobile performance marketing experience - Must
- Hands-on management of large-scale advertising budgets - Must
- Hands-on management of Offerwall (CPE) / DSPs activity in gaming - Huge advantage
- Exceptional analytical skills and experience working in a metrics-driven environment - Must
- Extensive experience driving growth to mobile games through paid UA channels - Must
- Excellent communication skills in English, both verbal and written - Must
- Deep understanding of the mobile ecosystem including Offerwall (CPE), Ad networks, Programmatic DSP, preload, including tracking tools, attribution, technical integrations
Desired
- Advanced Excel skills (Pivot Tables, Vlookup, Advanced Formulas, Data manipulation) able to summarise large data sets into clear visuals
- Exceptional Business Development skills, strong ability to develop close collaboration with internal stakeholders as well as external partners
- Proactive and Innovative – someone who thinks outside the box, always interested in the latest trends, building their own opportunities forward
- Gamer mentality - someone who appreciates the story, mechanics and progression of various kinds of games
What we offer
Working with a market-leading global company where the teams, comprised of the A-Players in their domain, work in a creative, collaborative environment! Every day at Plarium presents opportunities to develop, while enjoying a vibrant culture, a flexible hybrid model, and a workplace designed for your well-being with beautifully designed, comfortable spaces that inspire creativity, on-site amenities, delicious perks, and a great health and wellness offering.
If you are a creative, passionate professional who is aspiring to routinely raise the bar, you might be our new Plariumer!
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