Sr Brand Manager

1 Month ago • 6 Years + • Marketing

Job Summary

Job Description

Onward Search is seeking a Senior Brand Manager for a leading gaming company known for its iconic franchises and immersive entertainment experiences. This 3-month contract role, based in Irvine, CA, involves developing and executing global marketing campaigns for a globally recognized MMORPG franchise. Responsibilities include guiding creative direction, ensuring brand consistency, collaborating with cross-functional teams, conducting market research, advocating for budget allocation, and utilizing analytics to measure campaign effectiveness. The ideal candidate will have 6+ years of experience in brand marketing, creative agency account management, or the gaming industry, proven expertise in various advertising channels, strong project management skills, and a passion for gaming.
Must have:
  • Develop global marketing campaigns
  • Guide creative direction
  • Ensure brand consistency
  • Collaborate cross-functionally
  • Conduct market research
  • 6+ years brand marketing experience
  • Strong project management skills
Good to have:
  • Advanced marketing degree
  • International marketing experience
  • Deep MMORPG genre knowledge
  • Social media & digital marketing expertise
Perks:
  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • 401k Program
  • Commuter Benefit
  • Learning & Education Reimbursement
  • Ongoing Training & Development

Job Details

Onward Search is a specialized staffing and talent solutions company that connects professionals with top jobs at leading brands. We’re hiring a Senior Brand Manager for a leading gaming company known for its iconic franchises and immersive entertainment experiences.

As a Senior Brand Manager, you’ll play a pivotal role in shaping the marketing and brand strategy for a globally recognized MMORPG franchise, ensuring it remains a cultural icon in the gaming industry. You’ll develop and execute global marketing campaigns, drive brand storytelling, and work cross-functionally to ensure a cohesive and compelling brand presence across all platforms.

This is a 3-month contract opportunity based in Irvine, CA with a hybrid work model.

Senior Brand Manager Responsibilities: 

  • Develop and lead inspiring and cohesive global marketing campaigns for the MMORPG title.
  • Guide creative direction for visuals, messaging, and content across various platforms.
  • Ensure brand consistency in all external communications and global marketing efforts.
  • Collaborate with Product Marketing and regional teams to ensure campaigns resonate internationally.
  • Conduct market research to understand player behavior, trends, and competition.
  • Advocate for budget allocations to execute high-impact campaigns.
  • Utilize analytics to measure campaign effectiveness and optimize strategies.

Senior Brand Manager Requirements: 

  • Bachelor’s Degree in Marketing, Communications, or a related field.
  • 6+ years of experience in brand marketing, creative agency account management, or the gaming industry.
  • Proven expertise in TV, Video, Packaging, and Online Advertising.
  • Strong project management and cross-functional collaboration skills.
  • Experience in leading teams and managing external agencies.
  • Passion for gaming and a deep understanding of industry trends.
  • Excellent communication, analytical, and relationship management skills.
  • Ability to thrive in a fast-paced, creative, and highly collaborative environment.

Bonus Points:

  • Advanced degree in Marketing, Communication, or a related field.
  • Experience in international marketing.
  • Deep knowledge of the MMORPG genre.
  • Passion for social media trends and digital marketing innovations.

Perks & Benefits: 

  • Medical, Dental, and Vision Insurance
  • Life Insurance
  • 401k Program
  • Commuter Benefit
  • eLearning
  • Education Reimbursement
  • Ongoing Training & Development
  • *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks.

To learn more about this Sr Brand Manager opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf.

application deadline 3/10/2025

Employer Details:

  • Onward Search is an equal opportunity employer, dedicated to a policy of non-discrimination in an employment with regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, veteran status or any other classification protected by federal, state and local laws and ordinances. Candidates must be at least 18 years old to be considered for employment. EOE/M/F/D/V/SO.
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.
  • Onward Search is unable to support 1099 / Corp-to-Corp or Independent Contractor arrangements at this time. All freelancers will be paid as W2 employees.
  • Onward Search offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time temporary assignments.
  • Onward Search is a drug-free workplace.
  • Onward Search is a nationwide staffing agency and talent solutions provider specializing in creative, marketing and technology. Our clients are continuously turning to us to fill their open positions. Therefore, there is no application deadline for this position, as we are seeking candidates for this type of role across all our clients on an ongoing basis.

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