Field Marketing Associate, Channel

1 Month ago • 1 Years + • Marketing • $75,000 PA - $131,250 PA

Job Summary

Job Description

Rippling is seeking a Field Marketing Associate, Channel to scale its demand generation engine and activate benefit brokers and accountant channels. This role involves working closely with the Field Marketing team and Channel Account Executives to strengthen relationships within the broker and accountant ecosystem. The associate will be responsible for architecting and executing high-impact playbooks, creating engaging in-person and virtual experiences, and experimenting with new tactics to drive pipeline growth and ROI. Key responsibilities include project management, running scalable field playbooks, managing vendor relationships, overseeing campaign operations in Salesforce and Outreach, and analyzing performance data to optimize programs. The role also encourages innovation and the piloting of novel marketing ideas.
Must have:
  • Project-manage multiple campaigns
  • Run scalable field playbooks
  • Deliver best-in-class experiences
  • Manage marketing budgets and ROI
  • Own campaign & CRM operations
  • Analyze performance data
  • Invent new marketing plays
  • 1+ years in field marketing
  • Hands-on Salesforce, Outreach experience
  • Strong data analysis skills
  • Vendor & stakeholder management
  • Creativity and speed
  • Rock-solid project management
  • Self-starter mentality
  • Clear, confident communication
Good to have:
  • Hands-on Postal experience

Job Details

About Rippling

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @ addresses.

About the role

After becoming one of the fastest growing SaaS startups, Rippling is ready to uplevel our demand gen engine to scale to $1B in ARR over the next couple years. One of the most important drivers will be continuing to activate our benefit brokers and accountant channels.

That’s where you come in.

Working shoulder-to-shoulder with our extended Field Marketing team and lock-stepping with Channel AEs—you’ll be the connective tissue between Rippling and the relationship-driven broker and accountant ecosystem. In a business where trust is won face-to-face, your field activations will be the spark that turns partners into advocates and advocates into revenue. You’ll architect and execute high-impact playbooks, craft memorable in-person and virtual experiences, and continually experiment to find the next breakthrough tactic that scales pipeline and ROI.

What you will do

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