Marketing Automation Specialist

Company:

Description:

Our not-so-secret sauce.

Award-winning, inclusive, Top Workplace culture doesn’t happen overnight. It’s a result of hard work by extraordinary people. The industry’s brightest talent drive our efforts to deliver purposeful work and meaningful impact every day. Learn more about what makes us different and how you can make your mark as a Marketing Automation Specialist at MMA.

Marsh McLennan Agency (MMA) provides business insurance, employee health & benefits, retirement, and private client insurance solutions to organizations and individuals seeking limitless possibilities. With offices across North America, we combine the personalized service model of a local consultant with the global resources of the world’s leading professional services firm, Marsh McLennan (NYSE: MMC).

A day in the life.

Marsh McLennan Agency is seeking a highly skilled Marketing Automation and Data Analytics Specialist to join our dynamic Marketing team. This role will focus on supporting our marketing automation platform (Pardot) and will play a critical role in leveraging data and analytics from first- and third-party data to drive marketing strategies and improve campaign performance.   In this role you’ll oversee the implementation, management, and optimization of the Pardot marketing automation platform for Private Client Services. You’ll develop and execute automated marketing campaigns, including list creation, email marketing, lead nurturing, and scoring strategies as well as collaborating with the marketing team to create and manage forms, campaigns and other assets within Pardot.  In this role you’ll analyze first- party marketing data to assess campaign performance, identify trends, and provide actionable insights and utilize third-party data to develop new campaign initiatives to inform marketing strategies and optimize future campaigns.  In addition, you’ll work closely with cross-functional teams, including sales, to ensure alignment on marketing initiatives and lead management processes.

Our future colleague. 

We’d love to meet you if your professional track record includes these skills: 

• Minimum of five years of hands-on experience with Pardot marketing automation.
• Strong understanding of marketing principles and best practices.
• Proficiency in data analysis tools and techniques, with experience in creating reports and dashboards.
• Excellent communication and collaboration skills.
• Demonstrated capabilities and organizational skills to manage multiple projects simultaneously, handle tight deadlines, find creative solutions and able to shift priorities on short notice.

These additional qualifications are a plus, but not required to apply:

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• Deep familiarity with CRM systems (Salesforce preferred), design experience within Pardot, and other marketing technologies is a plus.

We know there are excellent candidates who might not check all of these boxes. Don’t be shy. If you’re close, we’d be very interested in meeting you.

Valuable benefits.

We value and respect the impact our colleagues make every day both inside and outside of work. Our culture promotes colleague well-being through robust benefits programs and resources, professional and personal development opportunities, and fulfillment through meaningful work.

Some benefits included in this role are:

• Generous time off, including personal and volunteering
• Tuition reimbursement and professional development opportunities
• Hybrid work
• Charitable contribution match programs
• Stock purchase opportunities

To learn more about a career at MMA, check us out our website or flip through recruiting brochure.

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Who you are is who we are.

We embrace a culture that celebrates and promotes the many backgrounds, heritages and perspectives of our colleagues and clients. We are always seeking those with ethics, talent, and ambition who are interested in joining our client-focused teams.

Marsh McLennan and its affiliates are EOE Minority/Female/Disability/Vet/Sexual Orientation/Gender Identity employers.

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