Media Planning Manager

1 Month ago • 5 Years + • Marketing • Social Media • $78,800 PA - $108,300 PA

Job Summary

Job Description

The Media Planning Manager at ESPN develops and executes holistic media strategies for the ESPN Marketing portfolio across owned and paid media, including TWDC networks. Responsibilities include leading media plan development for full-funnel campaigns across multiple sports, collaborating with cross-functional teams, managing daily operations and communication, and championing innovative approaches. The role requires strong analytical skills to optimize campaigns, measure success, and provide data-driven insights. The manager will also mentor junior team members and stay abreast of industry trends to inform media plans. This position demands strong communication, organizational, and problem-solving skills within a fast-paced environment.
Must have:
  • 5+ years media planning experience
  • Full-funnel marketing plan expertise
  • Cross-functional team collaboration
  • Data analysis & optimization skills
  • Strong communication & presentation skills
Good to have:
  • Experience with sports industry
  • Knowledge of latest media technologies
Perks:
  • Bonus
  • Long-term incentives
  • Full benefits package

Job Details

Job Summary:

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business. 

Position Summary:

The Manager of Media Planning will focus on planning the holistic media strategy of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Manager will be responsible for understanding the various marketing challenges that our business faces and thinking creatively and strategically about how owned & off-channel Media and Data can be used to drive results. This position will report into the Director of Media Planning. This position is based in New York, New York.

Responsibilities:

  • Lead media plan development and execution of full funnel media campaigns across multiple sports
  • Work closely with cross-functional teams and frequently play a consultative role – by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary
  • Manage day to day work and timely communication with internal and external teams while also providing direction, feedback and input to team on documents such as flowcharts, planning decks and recaps for designated properties
  • Steward effective communication and understand needs of marketing teams, creative and external media agencies to ensure team is set up to effectively lead day-to-day execution of campaigns across ESPN channels and paid media channels
  • Champion new and innovative approaches, fostering a culture of continuous learning
  • Work closely with performance media team to execute a cohesive, full funnel media strategy
  • Incorporate audience data and strategy into overall Media Planning process
  • Plays a part in the process with Marketing Leadership on long-term business and marketing goals
  • Determine and activate how to deliver necessary data to teams for various reporting purposes
  • Make data-driven decisions to optimize campaigns and demonstrate the impact of strategies to business goals
  • Provide feedback and guide junior team members to inspire their growth and development
  • Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns

Qualifications:

  • Minimum of 5 years of relevant professional experience in media strategy & planning or media buying
  • Understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on TV/CTV/Social/Digital for full funnel marketing plans
  • Comfortable with complex, cross-functional projects across teams and leagues
  • Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners
  • Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment
  • Proficient in analyzing campaign data to glean insights and measure success
  • Knowledge of industry planning and research tools
  • Strong entertainment industry knowledge, preferably in sports
  • Self-motivated and comfortable working independently with minimal supervision and direction
  • Excellent verbal and written communication skills
  • Proficiency in Excel and spreadsheets
  • Works with urgency, superior time management, problem solving skills and a critical thinker

Required Education:

  • Bachelor’s degree or equivalent in Marketing, Business or a related field

anslation


The hiring range for this position in New York, NY is $78,800.00 to $108,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Similar Jobs

Jacobs - Motion Designer Associate

Jacobs

Hyderabad, Telangana, India (Hybrid)
3 Months ago
PwC - Tax Admin - Resource Planner

PwC

Singapore (On-Site)
4 Months ago
Onward Search - IT Business Analyst

Onward Search

Rochester, Minnesota, United States (Remote)
1 Month ago
Sinch - Senior Accountant

Sinch

United States (Remote)
1 Month ago
Samsung Semiconductor - Manager, Graphics DRAM Product Marketing

Samsung Semiconductor

San Jose, California, United States (Hybrid)
1 Month ago
Orion Innovation - Marketing Manager - Financial Services

Orion Innovation

Mumbai, Maharashtra, India (Hybrid)
4 Months ago
Thumbtack - Senior Manager, Marketing Enablement

Thumbtack

Philippines (Remote)
3 Months ago
QUANTIC DREAM - Technical Supervisor (H/F/NB)

QUANTIC DREAM

Paris, Île-de-France, France (Hybrid)
4 Months ago
LABEL S4U - Performance Marketing Manager

LABEL S4U

Ahmedabad, Gujarat, India (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Hologate gmbh - Accountant

Hologate gmbh

Munich, Bavaria, Germany (On-Site)
1 Month ago
Mott MacDonald - IT Specialist - Portfolio Management

Mott MacDonald

Bengaluru, Karnataka, India (On-Site)
4 Months ago
Hilton - Marcom Manager

Hilton

Hyderabad, Telangana, India (On-Site)
3 Months ago
PwC - Expert | FP&A

PwC

Warsaw, Masovian Voivodeship, Poland (Hybrid)
4 Months ago
Dream Sports - Manager - Business Analytics

Dream Sports

Mumbai, Maharashtra, India (On-Site)
3 Months ago
Epic Games - Senior Tax Analyst (International)

Epic Games

London, England, United Kingdom (On-Site)
1 Month ago
WebMD - Financial Controller (m/w/d)

WebMD

Konstanz, Baden-Württemberg, Germany (Hybrid)
3 Months ago
Tencent - Strategic Investment Intern, Tencent Games 104577

Tencent

Tokyo, Japan (On-Site)
2 Months ago
OKX - Senior Risk Manager, (Trading, 24/7 team)

OKX

Hong Kong (On-Site)
4 Months ago
Samsung Semiconductor - Intern, Machine Learning Engineer - VLMs

Samsung Semiconductor

San Jose, California, United States (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in New York, New York, United States

Salesforce - Prime Named Account Executive, Non-Profit: Digital Technologies

Salesforce

Indiana, United States (Remote)
1 Month ago
The Walt Disney Company - Software Engineer, SDET

The Walt Disney Company

Orlando, Florida, United States (On-Site)
1 Month ago
IGT - Temporary Systems Administrator

IGT

West Greenwich, Rhode Island, United States (On-Site)
3 Months ago
Warner Bros Discovery - Security Officer

Warner Bros Discovery

Washington, District Of Columbia, United States (On-Site)
3 Months ago
Netflix - Manager, Ad Ops

Netflix

Los Angeles, California, United States (On-Site)
2 Months ago
Aristocrat Gaming - Chief of Staff, CEO Gaming

Aristocrat Gaming

Las Vegas, Nevada, United States (Hybrid)
1 Month ago
Google - Account Strategist, Mid-Market Sales, Google Customer Solutions

Google

Ann Arbor, Michigan, United States (On-Site)
2 Months ago
Samsung Semiconductor - Senior Principal Engineer, DTCO

Samsung Semiconductor

San Jose, California, United States (Hybrid)
3 Months ago
Eleven Labs - Account Executive - United States

Eleven Labs

San Francisco, California, United States (Remote)
4 Months ago
Nagarro - Principal Consultant, Business Analyst

Nagarro

New York, New York, United States (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Paytm - Digital Marketing - Google Ads & Meta

Paytm

Gurugram, Haryana, India (On-Site)
2 Months ago
Netflix - Senior Manager, Art & Print & Production Operations Lead - APAC

Netflix

Singapore, Singapore (On-Site)
1 Month ago
Nintendo - Contract - Loyalty Programs Operations/Marketing Coordinator

Nintendo

Redmond, Washington, United States (Hybrid)
1 Month ago
Axon - Head of Enterprise Marketing

Axon

Denver, Colorado, United States (On-Site)
1 Month ago
Electronic Arts - Creative Lead, EA SPORTS FC Mobile

Electronic Arts

Redwood City, California, United States (On-Site)
1 Month ago
Scopely - Performance Marketing Manager I

Scopely

(Remote)
1 Month ago
Animoca Brands - Marketing & Growth Manager (DeFi/RWA project)

Animoca Brands

Hong Kong (On-Site)
1 Month ago
Rackspace Technology - Digital Campaign Marketing Manager

Rackspace Technology

United States (Remote)
3 Months ago
ByteDance - Integrated Marketing Operations Manager - Global Payment

ByteDance

Singapore (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

Burbank, California, United States (On-Site)

Burbank, California, United States (On-Site)

Los Angeles, California, United States (On-Site)

Taguig, Metro Manila, Philippines (On-Site)

Hong Kong (On-Site)

Amsterdam, North Holland, Netherlands (On-Site)

Minato City, Tokyo, Japan (On-Site)

Minato City, Tokyo, Japan (On-Site)

View All Jobs

Get notified when new jobs are added by The Walt Disney Company

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug