Middle User Acquisition Manager

1 Month ago • 2 Years + • Sales

Job Summary

Job Description

X-FLOW is a mobile game development company established in 2018, known for its popular digital coloring book, Happy Color. They are seeking a Middle User Acquisition Manager with experience in launching and optimizing campaigns, aiming to grow into a senior-level expert. The role involves working with various user acquisition channels like social, incentivized, and video networks, creating and optimizing campaigns. Responsibilities include analyzing data using reporting and analytics tools, testing creatives, and collaborating with creative teams, analytics, product managers, and game designers. The company emphasizes data-driven decisions and staying updated with ad tech trends.
Must have:
  • 2+ years of mobile user acquisition experience
  • Experience with 3-4 ad platforms (Meta Ads, Google UAC, TikTok, ASA)
  • Understanding of UA goals and KPIs (CPI, CPA, ROAS, LTV)
  • Experience with A/B testing (creatives, targeting, channels)
  • Intermediate+ English proficiency
Good to have:
  • Experience in gamedev or entertainment industry
  • Understanding of creative testing and performance feedback loop
  • High motivation to learn and grow
  • Proactive problem-solving skills
  • Fluent Russian proficiency
Perks:
  • Competitive salary and benefits package
  • Opportunity to work with a talented and passionate team
  • Flexible working hours
  • Remote/office work options
  • Career growth and professional development opportunities
  • Fun and inclusive company culture

Job Details

X-FLOW is a mobile game development company established in 2018. We gained recognition after the release of Happy Color, the most popular digital coloring book and one of the most successful ad-driven mobile apps in the world. We take pride in our diverse and talented team and partners, spread across the UK, Cyprus, the Netherlands, and other regions worldwide. 


We are working with the biggest networks in the industry and their teams - Google, Facebook, Unity, Apple Search Ads etc. We combine data, new technologies and creativity to be the leaders on Google Play and App Store! 


We are looking for a Middle UA Manager who already knows the basics of launching and optimizing campaigns, but more importantly, is hungry to become a senior-level growth expert in the near future. You’ll get mentorship, freedom to test and a direct path to more responsibility — if you bring curiosity, focus, and a strong desire to learn.


Responsibilities:

  • Work with different user acquisition channels (social, incentivized, video networks) - сreate, analyze, and optimize UA campaigns.
  • Work with internal and external reporting and analytics tools - we make data-driven decisions.
  • Work with creative testing, track and analyze direct/indirect competitors’ creatives - we keep abreast of trends in ad tech and mobile growth.
  • Communicate with motion designers, analytics, product managers, game designers etc.

Requirements:

  • User acquisition experience of 2+ years in mobile industry (preferably in gamedev or entertainment).
  • Hands-on experience with at least 3-4 ad platforms (e.g. Meta Ads, Google UAC, TikTok, ASA).
  • Clear understanding of UA goals and KPIs (CPI, CPA, ROAS, LTV, etc.).
  • Experience launching A/B tests (creatives, targeting, channels).
  • Understanding of creative testing and performance feedback loop.
  • High motivation to learn, grow and take on more responsibility.
  • Proactive problem-solving and initiative.
  • Russian - fluent, English - Intermediate +.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work with a talented and passionate team in a creative and dynamic environment.
  • Flexible working hours and remote/office work options.
  • Career growth and professional development opportunities.
  • A fun and inclusive company culture that celebrates diversity and creativity.

Join us and let’s create great content together!

Similar Jobs

Rocket Science - Senior Producer

Rocket Science

Albany, New York, United States (Hybrid)
1 Month ago
Canonical - Performance Engineer - Open Source

Canonical

(Remote)
2 Months ago
GameDuell - Game UI Artist (Unity 2D)

GameDuell

Berlin, Berlin, Germany (Hybrid)
4 Months ago
Unity - Business Analyst

Unity

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
1 Month ago
LLNL - Program Group Leader for Modeling Suites

LLNL

Livermore, California, United States (Hybrid)
2 Weeks ago
Tencent - Tencent Cloud - Associate Sales Representative (Sales Trainee Program)

Tencent

Jakarta, Jakarta, Indonesia (On-Site)
4 Months ago
USE Insider - Sales Development Representative - Vietnam

USE Insider

Ho Chi Minh City, Ho Chi Minh City, Vietnam (Hybrid)
9 Months ago
Toast - Sales District Manager, Retail

Toast

Fort Worth, Texas, United States (Remote)
1 Month ago
Univision - Vice President, Political Sales

Univision

Washington, District Of Columbia, United States (On-Site)
1 Year ago
Toast - Sales District Manager, Toast Retail

Toast

Kansas City, Missouri, United States (Remote)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Gearbox - Layout Lead, Cinema & Cinematics Dept

Gearbox

Frisco, Texas, United States (Hybrid)
8 Months ago
Kano studios - Mobile Game Backend Developer

Kano studios

Canada (Remote)
2 Months ago
Rocket Science - UI/UX Designer

Rocket Science

Albany, New York, United States (Hybrid)
1 Month ago
In labs - Unity Developer - VR

In labs

Bogota, Colombia (Remote)
3 Months ago
Rebellion - Lead VFX Artist

Rebellion

Oxford, England, United Kingdom (Hybrid)
4 Months ago
Kabam - Senior 2D Character Artist

Kabam

Vancouver, British Columbia, Canada (On-Site)
3 Months ago
playrix  - Senior Playable Ads Developer (Fishdom)

playrix

Ireland (Remote)
6 Months ago
facepunch - Gameplay Programmer

facepunch

(Remote)
3 Months ago
fibre games - 3D Game Artist

fibre games

Istanbul, İstanbul, Türkiye (Hybrid)
3 Months ago
Ubisoft - Technical Artist

Ubisoft

Toronto, Ontario, Canada (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in United States

Abridge - Implementation Engineer, Federal Accounts

Abridge

United States (Remote)
1 Month ago
Dynamis Inc - Data Architect

Dynamis Inc

Huntsville, Alabama, United States (On-Site)
1 Month ago
Super.com - Senior Full-Stack Software Engineer ( Remote! )

Super.com

Chicago, Illinois, United States (Remote)
9 Months ago
LLNL - Business Analyst (Mid/Senior)

LLNL

Livermore, California, United States (On-Site)
1 Month ago
Scout - Senior Specialist, Parts Logistics

Scout

Columbia, South Carolina, United States (On-Site)
1 Month ago
Moloco - Senior Software Engineer, Ads Infrastructure - Supply

Moloco

Seattle, Washington, United States (On-Site)
5 Months ago
LegalZoom - Sales Enablement Specialist

LegalZoom

Reno, Nevada, United States (On-Site)
2 Weeks ago
appzen - Senior SAP Techno-Functional Consultant – FI/AP

appzen

San Jose, California, United States (On-Site)
1 Month ago
Apple - HI Designer

Apple

Cupertino, California, United States (On-Site)
2 Months ago
Freed - Engineering Manager

Freed

San Francisco, California, United States (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

Sales Jobs

Fireworks AI - Head of Enterprise Sales, West

Fireworks AI

Redwood City, California, United States (On-Site)
3 Weeks ago
JMA - Regional Sales Director - DAS - Pacific Northwest

JMA

United States (Remote)
9 Months ago
Haleon - Sales Force Effectiveness Sr. Analyst

Haleon

Buenos Aires, Buenos Aires, Argentina (On-Site)
2 Months ago
Tesla - Sales Advisor

Tesla

Baden-Württemberg, Germany (On-Site)
5 Months ago
Mendix - Enterprise Sales Executive

Mendix

Jakarta, Indonesia (Remote)
6 Months ago
Paytm - Sales - Team Lead

Paytm

Aizawl, Mizoram, India (On-Site)
3 Months ago
Tesla - Inside Sales Advisor

Tesla

Mumbai, Maharashtra, India (On-Site)
5 Months ago
Ceragon Networks - Sales Manager

Ceragon Networks

Mexico City, Mexico (On-Site)
2 Months ago
Springer Group - Education Sales Consultant

Springer Group

Ho Chi Minh City, Vietnam (On-Site)
3 Weeks ago
Telastra - Telstra Retail: Part Time Customer Service & Sales Consultant MILDURA

Telastra

Mildura, Victoria, Australia (On-Site)
1 Year ago

Get notifed when new similar jobs are uploaded