职位目标
1. 更深度更高频地进行新零售O2O的数据洞察,生意机会挖掘;
2. 基于数据以及客户需求,协同客户管理团队定制化输出“G2N+Campaign+O2O流量活动”整合资源包,并协同谈判卖进;
3. Top KA,Top 门店为维度的精细化运营管理,资源分配及执行跟进,推动“HaleonX平台X连锁”的三方联动项目创新及落地。
主要工作职责:
1. 全面负责头部城市top KA客户的新零售生意增长,并助力全渠道增长;
2. 结合客户的差异化属性、平台、资源,摸索和完善头部客户的合作机制,推进“G2N+Campaign+O2O流量活动”整合资源包的落地;
3. 围绕客户的新零售经营需求,高效跨部门联动,如连锁谈判团队、渠道营销部等通力合作,搭建基于客户的创新营销体系以及人群运营方案;
4. 基于不同品牌策略,联动连锁侧资源,推动品牌在推广节点的新零售营销效率和生意交付;
5. 持续优化O2O团队连锁侧的渠道策略,不断完善客户分层运营的有效机制。
6. 直线经理安排的其他相关工作内容
任职条件:
1. 本科或以上学历
2. 五年以上的医药零售渠道营销领域经验,外资及互联网医药零售工作经验优先
3. 了解数字化营销、品牌营销、电子商务渠道的营销模式;
4. 较好的客户谈判及内外部沟通能力
5. 熟练使用OFFICE操作系统,特别是PPT制作及汇报
6. 可进行英文的听说读写
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Important note to candidates:
The Haleon recruitment team will only contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
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