Sales Enablement Content Specialist
Job Summary
Job Description
The Sales Enablement Content Specialist at LeadVenture is responsible for creating, curating, and managing content to support the sales team. This role involves developing and maintaining a comprehensive library of sales content such as pitch decks, case studies, and email templates. The specialist manages the Sales Enablement platform, ensuring content is easily accessible and up to date. They collaborate with Sales, Marketing, and Product teams to produce relevant materials, identify content gaps, and optimize content strategies. The role also includes supporting sales training initiatives and ensuring adherence to company guidelines. The Specialist will be responsible to update content based on product, service, or strategy changes, and ensuring alignment with sales strategies, products, and customer personas by collaborating with Product, Marketing, and Sales teams.The ideal candidate should have a strong understanding of the sales process and how content supports each stage of the buyer’s journey.
Must have:
- Experience in content creation, copywriting, or marketing.
- Understanding of the sales process and buyer journey.
- Proficiency with Sales Enablement platforms and CRM tools.
- Excellent written and verbal communication skills.
- Effective collaboration and project management skills.
- Analytical mindset to measure content effectiveness.
7 skills required
Job Details
LeadVenture is looking for a Content Specialist to join our sales team! The Content Specialist in Sales Enablement is responsible for creating, curating, and managing content that supports the sales team’s effectiveness and efficiency. This role ensures that the right content is available, easily accessible, and aligned with the needs of the sales team at each stage of the sales cycle. The Content Specialist works closely with Sales, Marketing, and Product teams to produce relevant, high-quality materials that drive sales performance and enhance sales enablement initiatives.
Key Responsibilities:
- Develop and maintain a comprehensive library of sales content (e.g., pitch decks, case studies, product documentation, email templates, and sales scripts) that supports the sales process, updating content based on product, service, or strategy changes, and ensuring alignment with sales strategies, products, and customer personas by collaborating with Product, Marketing, and Sales teams.
- Manage the Sales Enablement platform (e.g., Highspot, Seismic) by organizing, tagging, uploading, and ensuring content is easily searchable, up to date, and accessible; monitor content usage and effectiveness to identify opportunities for improvement in collaboration with sales teams.
- Partner with Sales managers, Enablement leaders, Marketing, and Product teams to understand content needs, align messaging and branding, and incorporate new product updates, features, and benefits into sales materials.
- Assist in developing and optimizing the content strategy by identifying gaps, prioritizing content creation based on sales needs, and continuously assessing content effectiveness through metrics and feedback to recommend improvements and new content development.
- Support sales training initiatives by creating training materials, guides, onboarding resources, and establishing a feedback loop with sales reps to gather insights on content utility and gaps.
- Ensure all content adheres to company guidelines for tone, style, branding, and compliance by implementing content governance policies, maintaining version control, approval processes, and collaborating with sales enablement and marketing teams for content review and approval prior to distribution.
Skills and Qualifications:
- Proven experience in content creation, copywriting, or content marketing, preferably in sales enablement or related fields.
- Strong understanding of the sales process and how content supports each stage of the buyer’s journey.
- Proficiency with Sales Enablement platforms and CRM tools (e.g., Highspot, Seismic, Salesforce).
- Excellent written and verbal communication skills focused on clarity, conciseness, and brand alignment.
- Effective collaboration skills with strong project management and organizational abilities.
- Analytical mindset to measure content effectiveness and identify areas for improvement.
Performance Metrics:
- Content usage and engagement metrics (e.g., views, downloads, interactions).
- Feedback from sales teams regarding content relevance and quality.
- Successful execution of content strategy initiatives and improvements in sales performance.
- Timeliness and quality of content updates and revisions.
Does this position sound like something you would enjoy and be successful at, but you’re not sure you have the exact qualifications to be considered? While our job descriptions are an outline for the type of candidate we’re looking for, it is not a checklist. We encourage you to apply!
Who are we?
LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, Dealer Spike Canada, Dealer Car Search, Frazer, Net Driven, and Interact RV. We are an international company with offices located in the United States, Canada, Mexico, Belize, UK, India and The Netherlands. Together, we are LeadVenture.
LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, Dealer Spike Canada, Dealer Car Search, Frazer, Net Driven, and Interact RV. We are an international company with offices located in the United States, Canada, Mexico, Belize, UK, India and The Netherlands. Together, we are LeadVenture.
LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.
LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture employees to perform their job duties may result in discipline up to and including discharge.
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