Senior Market Insights Manager

2 Months ago • 5-7 Years • Product Management

Job Summary

Job Description

The Senior Market Insights Manager will provide strategic insights to business leadership, manage stakeholder relationships, establish new analysis programs, and operationalize market trend analysis. Responsibilities include competitor product monitoring, player experience benchmarking, and leading cross-functional teams. The role requires strong data analysis skills, experience in executive-level reporting, and the ability to communicate complex concepts clearly. This individual will significantly influence product quality, player satisfaction, and business performance within Aristocrat's social casino portfolio. They will use data driven insights to recommend and drive growth in live portfolio games.
Must have:
  • Strategic insights advisory
  • Stakeholder relationship management
  • Advanced analytics skills (SQL, Tableau, etc.)
  • Executive-level reporting
  • Deep understanding of free-to-play games
Good to have:
  • MBA or Graduate Degree
  • Experience with licensed data
  • Experience mentoring teams
Perks:
  • Robust benefits package
  • Global career opportunities
  • Flexible working options

Job Details

The Consumer & Product Insights team within Aristocrat provides data and insights on market and consumer trends to inform decision-making across the enterprise. This cross-functional center of excellence brings together world-class market insights, consumer research, and product strategy to identify new market opportunities, adapt existing games to shifting consumer demand, and help the business realize the full potential of a diverse multichannel product portfolio. As part of the Aristocrat Global CPO Organization, this team is critical to enabling a data-lead culture of defining strategies and roadmaps based on a deep understanding of player needs and successful competitor strategies.

As a key member of the Product & Market Insights function within the Consumer & Product Insights team, you will play a critical role in guiding the ongoing success and shaping growth strategies for the real money online and social slots businesses within Aristocrat. As the driving force behind comparative market analysis, you will research a multitude of mobile products, online platforms, and slot game content by collecting, tagging, exploring, analyzing, benchmarking, and visualizing data. Constantly refining your expertise in both Real Money Online gaming and Social Slots, you will develop new insights and share findings at all levels of the global organization to influence product and portfolio roadmaps. You’ll have the unique opportunity to work with both proprietary and licensed data for both competitors and Aristocrat portfolio applications, enabled by consumer research and data analytics insights peers. Your unique blend of data-driven insights, clear & compelling storytelling, and actionable product recommendations will inform critical investments in new games and guide improvements and growth in live portfolio games.

The successful candidate is a veteran gaming product expert with a persistent intellectual curiosity, top-tier data analysis skills, and a proven ability to clearly explain complex concepts to others. They are excited to advise multiple product teams vs. directly operating a product, with a day-to-day priority of digesting, synthesizing, and evangelizing successful strategies derived from a wide variety of sources. They are eager to experiment with innovative analysis techniques and to contribute to a mature insights program by aligning robust analysis to meet evolving stakeholder needs. Their work will have a profound impact on Aristocrat’s social casino portfolio’s product quality, player satisfaction, and business performance.

What You'll Do

  • Provide strategic insights-based advisory services to business leadership across the enterprise

  • Manage stakeholder relationships, defining and coordinating new projects & processes to meet their needs

  • Establish new strategic analysis programs, defining objectives, key results, research roadmaps, and measuring outcomes

  • Operationalize market trend analysis to identify product growth opportunities

  • Actively monitor market trends across competitor products, content, features, live ops, and KPIs in a variety of segments and genres

  • Direct player experience benchmarking of competitor Real Money Online and Social Slots content and products, applications, economies, progression, difficulty, reward value, pricing, balance, and similar

  • Lead and mentor cross-functional teams of multidisciplinary analysts to rigorously elicit player needs and inform successful product strategies

  • Evangelize compelling narratives that clearly articulate complex concepts and communicate actionable recommendations to a diverse executive audience

What We're Looking For

  • Bachelor’s degree in Business Analytics, Product Management, Game Design, or similar discipline

  • MBA or Graduate Degree preferred. Must have strong academic record

  • 5-7 years of experience in Product, Insights, or similar roles preferred

  • Deep familiarity with free-to-play game systems, product KPIs, market trends and strategy, & gaming industry dynamics

  • Command of macro/microeconomics, pricing theory, behavioral economics, and player motivations

  • Experience in executive-level reporting on in-depth product & financial analysis

  • Advanced analytics skills – Excel, SQL, Tableau/Looker, PowerBI, or similar preferred

Why Aristocrat?

Aristocrat is a world leader in gaming content and technology, and a top-tier publisher of free-to-play mobile games. We deliver great performance for our B2B customers and bring joy to the lives of the millions of people who love to play our casino and mobile games. And while we focus on fun, we never forget our responsibilities. We strive to lead the way in responsible gameplay, and to lift the bar in company governance, employee wellbeing and sustainability. We’re a diverse business united by shared values and an inspiring mission to bring joy to life through the power of play.

We aim to create an environment where individual differences are valued, and all employees have the opportunity to realize their potential. We welcome and encourage applications from all people regardless of age, gender, race, ethnicity, cultural background, disability status or LGBTQ+ identity. We offer a range of flexible working options through all.flex, our flexible hybrid work model and invite you to have a conversation with us about flexible working. EEO M/F/D/V

  • World Leader in Gaming Entertainment

  • Robust benefits package

  • Global career opportunities

Our Values

  • All about the Player

  • Talent Unleashed

  • Collective Brilliance

  • Good Business Good Citizen

The US based roles may require registration with the Nevada Gaming Control Board (NGCB) and/or other gaming jurisdictions in which we operate.

Travel Expectations

None

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

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About The Company

Aristocrat Leisure Limited is an ASX20 listed company and one of the world’s leading providers of gaming solutions. We’re licensed in over 300 jurisdictions and operate in over 90 countries around the world. We’re also proud to have a team of over 7000 employees that deliver outstanding results by pushing the boundaries of innovation, creativity and technology each day. We offer a diverse range of products and services including electronic gaming machines, social gaming and casino management systems, but it doesn’t stop there. Despite our global presence and exponential growth, we remain an ideas company at heart that is committed to delivering outstanding results for our customers and players and an unparalleled experience for our employees, who have the opportunity to grow, be inspired and be the best they can be.


Our values of Talent Unleashed, All About the Player, Collective Brilliance and Good Business, Good Citizen guide and inspire us to live our mission of bringing joy to life through the power of play – every day.  


Come and join us – let’s play!


𝘗𝘭𝘦𝘢𝘴𝘦 𝘣𝘦 𝘢𝘭𝘦𝘳𝘵 𝘵𝘰 𝘴𝘤𝘢𝘮𝘴 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴. 𝘈𝘯𝘺 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘵𝘰 𝘤𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦𝘴 𝘳𝘦𝘨𝘢𝘳𝘥𝘪𝘯𝘨 𝘦𝘮𝘱𝘭𝘰𝘺𝘮𝘦𝘯𝘵 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘵 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘰𝘳 𝘪𝘵𝘴 𝘴𝘶𝘣𝘴𝘪𝘥𝘪𝘢𝘳𝘪𝘦𝘴 𝘸𝘪𝘭𝘭 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘢𝘯 @𝘢𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵.𝘤𝘰𝘮, @𝘣𝘪𝘨𝘧𝘪𝘴𝘩𝘨𝘢𝘮𝘦𝘴.𝘤𝘰𝘮, @𝘱𝘪𝘹𝘦𝘭𝘶𝘯𝘪𝘵𝘦𝘥.𝘤𝘰𝘮, 𝘰𝘳 @𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘮𝘢𝘥𝘯𝘦𝘴𝘴.𝘤𝘰𝘮 𝘦𝘮𝘢𝘪𝘭 𝘢𝘥𝘥𝘳𝘦𝘴𝘴. 𝘍𝘳𝘰𝘮 𝘵𝘪𝘮𝘦 𝘵𝘰 𝘵𝘪𝘮𝘦, 𝘈𝘳𝘪𝘴𝘵𝘰𝘤𝘳𝘢𝘵 𝘮𝘢𝘺 𝘶𝘴𝘦 𝘢𝘯 𝘦𝘹𝘵𝘦𝘳𝘯𝘢𝘭 𝘢𝘨𝘦𝘯𝘤𝘺 𝘧𝘰𝘳 𝘳𝘦𝘤𝘳𝘶𝘪𝘵𝘮𝘦𝘯𝘵 𝘱𝘶𝘳𝘱𝘰𝘴𝘦𝘴, 𝘩𝘰𝘸𝘦𝘷𝘦𝘳 𝘵𝘩𝘦𝘺 𝘸𝘪𝘭𝘭 𝘯𝘦𝘷𝘦𝘳 𝘳𝘦𝘲𝘶𝘦𝘴𝘵 𝘱𝘢𝘺𝘮𝘦𝘯𝘵𝘴 𝘰𝘧 𝘢𝘯𝘺 𝘴𝘰𝘳𝘵.

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