Account Director, Ad Tech

1 Month ago • All levels • Account Management • $100,000 PA - $130,000 PA

Job Summary

Job Description

ArtBot, part of Critical Mass, is seeking an Account Director, Ad Tech. This role is the primary client and agency liaison, responsible for all delivered work and maintaining strong relationships. Key responsibilities include growing and nurturing client relationships, ensuring the value of ArtBot’s DCO offering is advanced by reviewing KPIs, and understanding client business needs to provide solutions. The Account Director will also manage and motivate their team, conduct regular 1-2-1 check-ins, identify skill gaps, and organize training. They will develop client growth roadmaps, promote ArtBot’s agenda for up-selling or cross-selling, and ensure scopes of work, billing, and retainers are up-to-date. Collaboration with senior management on commercial changes and adoption of ArtBot processes is also expected. Beyond 12 months, responsibilities expand to supporting new business acquisition, interpreting data for DCO recommendations, developing case studies, setting team goals, and proactive resource allocation.
Must have:
  • Proven experience as a senior client/agency contact.
  • Skilled in building trust with senior stakeholders.
  • Able to navigate complex stakeholder groups.
  • Experience handling escalations.
  • Strong understanding of DCO or digital advertising personalization.
  • Ability to define and drive client DCO strategies.
  • Experience leading innovation sessions.
  • Awareness of market trends in DCO/performance marketing.
  • Experience managing and mentoring team members.
  • Conducting regular 1:1s and identifying skill gaps.
  • Experience allocating resources across teams.
  • Skilled at fostering collaboration.
  • Solid understanding of scope, billing, and retainers.
  • Able to manage commercial performance.
  • Experience identifying upsell/cross-sell opportunities.

Job Details

ArtBot (part of Critical Mass) 

The Account Director is the face of ArtBot for all client and agency teams that sit within their remit. They are responsible for all work that gets delivered and for ensuring the maintenance of strong relationships with clients, media, and creative agencies.


You Will:

Expectation (within first 12 months)

  • Responsible for growing, nurturing, and maintaining key client and agency relationships. They should have regular check-ins with senior stakeholders, both virtually and face-to-face, as well as be proactive when any pain points occur and provide solutions to ensure the client’s trust in ArtBot.
  • Ensuring the value of ArtBot’s DCO offering is continually being pushed forward and developed through regular reviews of client KPIs and objectives. They should understand the client’s business needs and communicate all of ArtBot’s offerings in order to further add value.
  • Responsible for ensuring their team members feel motivated, valued, and trusted to deliver the work that is required of them, including conducting regular 1-2-1 check-ins (at least bi-weekly) with their direct reports. They also need to work with SAMs/AMs to identify gaps in skillsets within their team and organize appropriate training,
  • Developing client growth roadmaps and ensuring ArtBot’s agenda is pushed to all stakeholders, both client and agency with the aim of cross-sell or up-selling where appropriate to expand ArtBot’s working relationships with clients or agencies.
  • Ensuring scopes of work, billing, invoicing, and retainers are kept up-to-date and informing senior management of any changes to client commercials both via the tracker and via email / meetings.
  • Supporting the roll-out and adoption of all ArtBot processes and ways-of-working and ensuring their team are working in the way that is expected of them. They should also be maintaining strong peer-to-peer relationships with other ADs and senior team members to ensure best practices and opportunities for improvements are being shared.

 

Expectation (beyond 12 months)

  • Work with the Group Directors and New Business Leads to support in bringing in new business across agency groups by ensuring strong relationships with all partners. This includes man-marking key stakeholders both internally within Omnicom and externally to ensure ArtBot is front of mind with other teams.
  • Have the ability to interpret data from a client’s raw report and provide analysis and feedback of DCO recommendations to client and agency teams. Where necessary, work with the Strategy team to develop DCO case studies and best practice documents that can be referred to when needed.
  • Ensure all team members, even if not directly line-managing them, have goals and objectives set within twice-yearly PDP meetings as well as conduct regular check-ins with all team members (at least monthly) to ensure they are satisfied with their role and progression plan within the team.
  • Be proactive with resource allocation, ensuring all clients are being serviced appropriately. This involves ensuring resources within the team are distributed as needed, as well as working closely with the other ADs to review resources across the Accounts team as a whole, where there may be gaps, and where there are opportunities for people to move and take on new challenges suited to their developmental goals.
  • Confidently work with the Group Directors and other members of senior leadership to look at ways of improving ways of working across the business. This includes sharing feedback, promoting ArtBot both inside and outside the company, and embodying the values of ArtBot at work.

You Have: 

  • Proven experience as a senior point of contact for clients and agency partners.

  • Skilled in building trust and long-term relationships with senior stakeholders.

  • Able to navigate complex stakeholder groups, including clients, media, and creative agencies.

  • Experience handling escalations and setting/maintaining clear expectations with external partners.

  • Strong understanding of DCO (Dynamic Creative Optimization) or digital advertising personalization.

  • Ability to define and drive client DCO strategies and roadmaps.

  • Experience leading innovation sessions and communicating complex digital solutions to clients.

  • Awareness of market trends and competitor offerings in DCO or performance marketing.

  • Experience managing and mentoring team members (e.g., SAMs/AMs) with a focus on growth and motivation.

  • Conducting regular 1:1s, identifying skill gaps, and developing training plans.

  • Experience allocating resources across accounts and teams.

  • Skilled at fostering collaboration across internal functions and account teams.

  • Solid understanding of scope, billing, invoicing, retainers, and revenue forecasting.

  • Able to manage and report on commercial performance and client profitability.

  • Experience identifying upsell/cross-sell opportunities.

  • Comfortable maintaining and updating internal trackers and documentation.

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$100,000 - $130,000 USD

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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