Crypto UGC Content Creator – TikTok/IG Reels/YouTube Shorts
Job Summary
Job Description
Token Metrics is seeking a creative and charismatic UGC Content Creator skilled in short-form video storytelling for TikTok, Instagram Reels, and YouTube Shorts. The role involves being the on-camera personality for content that entertains, educates, and converts. The creator will produce 5-10 videos weekly, acting as talent for explaining crypto trends, news, or market updates. Responsibilities include scripting, staying updated on platform trends, collaborating with marketing teams, and analyzing performance data to optimize content. A deep interest in crypto, Web3, NFTs, or financial education is essential.
Must have:
- 2+ years of UGC content creation experience
- Confident on camera with relatable delivery
- Strong short-form video storytelling skills
- Proficient in scripting, shooting, and editing videos
- Deep interest in crypto/Web3/NFTs/financial education
Good to have:
- Existing crypto/fintech audience
- Familiarity with TikTok, IG, and Shorts features
- Understanding of marketing principles
- Experience with performance tracking tools
2 skills required
Job Details
Token Metrics is hiring a creative and charismatic UGC Content Creator who thrives on short-form video storytelling and is deeply tapped into crypto culture. You'll be the on-camera personality behind content that entertains, educates, and converts, built natively for TikTok, Instagram Reels, and YouTube Shorts.
Job PurposeThe UGC Content Creator will play a critical role in producing authentic, engaging short-form video content that captures Token Metrics’ voice and makes complex crypto topics fun, relatable, and viral-ready. You’ll help drive awareness, engagement, and brand credibility through UGC-style content optimized for today’s attention economy.
Key Responsibilities
- Film and produce 5–10 short-form UGC videos weekly for TikTok, Instagram Reels, and YouTube Shorts.
- Act as the on-camera talent for videos that explain, react to, or offer opinions on crypto trends, tokens, or market updates.
- Write short scripts or talking points based on trending topics, news, or provided briefs.
- Stay up to date on platform trends, audios, meme formats, and viral hooks.
- Collaborate with marketing, research, and creative teams to align messaging and campaigns.
- Review analytics to iterate on performance and optimize future content.
Required Skills and Qualifications
- 2+ years of experience creating UGC-style content with a portfolio of TikToks, Reels, or Shorts.
- Confident on camera with a natural, relatable delivery style.
- Strong understanding of short-form video storytelling, pacing, hooks, and engagement techniques.
- Comfortable scripting, shooting, and editing your own videos using tools like CapCut, InShot, or native app editors.
- Deep interest and understanding of crypto, Web3, NFTs, or financial education content.
- Ability to create both educational and entertaining content that resonates with a crypto-curious audience.
Preferred Qualifications
- Existing audience or content experience in the crypto, fintech, or investing niche.
- Familiarity with TikTok, IG, and Shorts platform features and creator tools.
- Understanding of marketing principles, including CTAs, audience targeting, and brand voice.
- Experience with performance tracking tools like TikTok Analytics, Meta Business Suite, or YouTube Studio.
About Token Metrics
Token Metrics helps crypto investors build profitable portfolios using artificial intelligence-based crypto indices, rankings, and price predictions.
Token Metrics has a diverse set of customers, from retail investors and traders to crypto fund managers, in more than 50 countries.
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