Data Scientist - Client Insights Specialist
Job Summary
Job Description
Apple Ads is seeking a Client Insights Specialist to join their App Store ads business. This role focuses on evaluating, sourcing, refining, and presenting powerful insights to advertising customers to maximize their investment in Apple Ads. The team utilizes data-driven analytical approaches with internal and external data sets to identify key opportunities, such as improving advertiser understanding of marketplace dynamics, assisting in experiment design, conducting client pilots, and analyzing specific client opportunities. The specialist will identify key metrics, articulate strong narratives to customers, and develop positioning and pitch frameworks for various senior marketing, user acquisition, data science, and C-suite customer personas. This role requires strong analytical skills, storytelling prowess, and cross-functional experience, with the ability to challenge preconceived notions about app advertising. The impact of client interactions and insights on advertiser performance and spend will be measured and tracked, ensuring all data and insights adhere to Apple Ads' privacy principles. Travel is required, estimated between 10-30% of the time.
Must have:
- 3+ years as consultant, data scientist, or business analytics/intelligence professional
- 1+ year of Python/Pandas for data wrangling
- 1+ year of SQL for data pulling/manipulation
- Experience with in-person client interactions
- Strong communication skills for distilling complex data
- Deep knowledge of analytical techniques and statistical methods
- Passion for BI and analytics
- Experience in a revenue growth team
Good to have:
- 2+ years in digital advertising
- Experience with media mix modeling
- Experience with Ads Measurement, Attribution and incrementality testing
- Search engine marketing expertise
- App-install marketing knowledge
- Understanding of channel partners
- Expertise in digital advertising landscape and metrics
Perks:
- Discretionary employee stock programs
- Discretionary restricted stock unit awards
- Discounted Apple stock purchase
- Comprehensive medical and dental coverage
- Retirement benefits
- Discounted products and free services
- Tuition reimbursement for career-advancing education
- Potential for discretionary bonuses or commission payments
- Relocation assistance
14 skills required
Job Details
At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses! Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone!
At Apple, we focus deeply on our customers’ experience. Apple Ads brings this same approach to advertising, helping people find exactly what they’re looking for and helping advertisers grow their businesses! Our technology powers ads and sponsorships across Apple Services, including the App Store, Apple News, and MLS Season Pass. Everything we do is designed for trust, connection, and impact: We respect user privacy, integrate advertising thoughtfully into the experience, and deliver value for advertisers of all sizes—from small app developers to big, global brands. Because when advertising is done right, it benefits everyone!
The Advertising Platform's Data Insights team is seeking a Client Insights Specialist for our App Store ads business! You'll join a new team that evaluates, sources, refines, and presents powerful insights to help our advertising customers get the most value out of their investment in Apple Ads. This team’s data-driven and sophisticated analytical approaches use internal and external data sets to identify key opportunities (e.g., improving advertiser understanding of marketplace dynamics; assisting in design and execution of advertiser experimentation; conducting client pilots for new insights; analyzing unique, client-specific opportunities). In this role, you will identify the right metrics and work with our external-facing sales team to articulate strong narratives to our customers. As such, this individual needs the right analytical skill, storytelling prowess, and cross-functional experience. This individual will: - Highlight themes of insights which will have the most impact and pilot new insights - Use sophisticated data analytics and statistical methodologies to extract impactful insights, piloting new metrics across a breadth of strategic clients with the goal of furthering their business goals - Develop the appropriate positioning and pitch framework to share key findings with various senior marketing, user acquisition, data science and C-suite customer personas, sometimes challenging preconceived notions about app advertising - Measure and track the impact of client interactions and classes of insights on advertiser performance and spend - Ensure that proposed datasets and insights honor Apple Adsʼ privacy principles - Travel 10-30% of the time (varies by quarter)
- 3+ years of experience as a consultant, data scientist or business analytics/intelligence professional
- 1+ years of work experience with data wrangling skills with Python/Pandas
- 1+ years of work experience with SQL for pulling and manipulating data
- Experience with in-person client interactions, specifically senior executives, and knowledge to also work with business intelligence (BI) and data science experts
- Strong communication skills and ability to distill information from large data sets and results into simple concepts and actionable insights for a variety of audiences
- Deep knowledge of sophisticated analytical techniques and statistical methods
- A strong passion for BI and analytics with the ability to work closely with business teams, understand business requirements, and handle sophisticated projects related to data-driven initiatives
- Experience being part of a team with a revenue growth directive5+ years of experience as a consultant, data scientist or business analytics/intelligence professional
- 2+ years of experience in the digital advertising industry
- Experience with media mix modeling
- Experience with Ads Measurement, Attribution and incrementality testing
- Search engine marketing expertise, app-install marketing, and channel partners (e.g., agencies, mobile measurement)
- Extraordinary understanding of digital advertising landscape and critical metrics for web / mobile / apps
Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
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