EMEA Field Marketing Manager

As Field Marketing Manager you’ll be responsible for executing an integrated marketing plan for the region that aligns with and augments global marketing focus, initiatives, and demand. 

Primary responsibilities of this role include regional marketing management and priority alignment with sales, central demand, and campaign teams – executing on, and measuring demand generation programs that help the organization meet or exceed revenue goals. 

This position will also work in partnership with teams across the company including sales, campaigns, product, brand, customer, and partner. 

Your Responsibilities: 

• Management and execution of a portfolio of integrated marketing activities to achieve the greatest possible ROI through existing global campaigns. 

• Collaboration with cross functional, global teams, including tight alignment with sales. 

• Communication of marketing campaigns, timings and performance tracking to the marketing, management, sales, and partner teams. 

• Tracking program ROI, with an acute ability to drill down on the performance of regional marketing activity as it relates to pipeline generated by marketing. 

• Awareness of budget tracking and how it plays into the overall marketing plan. 

Skills Required: 

• Campaign management – rolling out campaigns and programs, regionally, with sales, to enable optimal lead follow-up and ROI. 

• A good grasp of account-based marketing and how to work an ABM program through cross functional integration. 

• Lead management - tracking and reporting on marketing leads generated in region, holding sales accountable for follow-up and pipeline reporting. 

• The ability to track program performance within an agreed set of parameters to specific KPIs. 

• The ability to develop regional buyer and customer insights to be shared internally with relevant teams. 

• Customer marketing - including references, advocacy, and customer campaigns. Working with the customer teams to gain insight into customer behaviors and matching activities to drive engagement. 

• Event management, including the evaluation of potential events, execution, follow up, tracking and reporting. 

Collaboration 

The Field Marketing Manager will collaborate with: 

• Central demand and campaigns teams to ensure regional requirements are accounted for and successfully executed. 

• PR, social media, and product marketing to provide relevant regional context for marketing needs. 

• BDR and sales teams to build strong relationships for establishing credibility within the regions. 

• Partner team to execute on joint marketing efforts with key partners. 

• ABM team to ensure that a holistic strategy is effectively deployed while accounting for regional nuances. 

Our Ideal Candidate: 

• Fluent in English & German is essential. Additionally fluent in French is preferred.

• Experience in B2B Marketing (ideally enterprise software). 

• Proven track record with demand generation initiatives. 

• Metrics focused and detail oriented with the ability to excel in a fast-paced environment. 

• Highly motivated, self-starter who has the ability to get the job done. 

• Strong interpersonal skills with a proven, demonstrated ability to work cross-functionally, and build and maintain successful relationships internally and externally. 

• Excellent oral and written communication skills, including the ability to present and position marketing plans. 

• Highly proficient in MS Office (Word, Excel, and PowerPoint); CRM tools such as Salesforce.com; and project management tools (Asana). 

• A willingness to travel across EMEA, as required for the role.