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Lead User Acquisition Manager

Lead User Acquisition Manager

1 Hour ago • 3 Years +

About the job

Summary_{By Outscal}

Playrix is seeking a Lead UA Manager with 3+ years of experience buying traffic for mobile games. Expertise in Google Ads, Facebook Ads, and performance marketing is crucial. This role involves managing a team, negotiating traffic purchases, and analyzing campaign effectiveness.

Lead User Acquisition Manager

About the company

Playrix is one of the most successful mobile game development companies  in the world. In terms of mobile application revenue, we rank first in Europe  and are in the top 3 worldwide. Our games have been installed 2.3 billion times (that's a third of the world's population!) and more than 30 million people around the world play them every day.

Team, about the role

Our marketing team is made up of ambitious and action-oriented individuals who share the goal of building the world's best user acquisition system.

We're looking for a Lead UA Manager who will be responsible for purchasing traffic on a large advertising channel. We have а big budget, so you'll have plenty to keep you busy. We automate routine jobs and develop tools for automatic decision-making. At Playrix, you can expect an environment filled with complex tasks, adaptation, and mentoring, which contributes to rapid increases in both responsibility and compensation.

Tasks

Expanding work with the user engagement channel
Conducting experiments on procurement effectiveness and analyzing the results
Analyzing the effectiveness of advertising campaigns, meeting KPIs
Managing UAM
Negotiating with partners to purchase traffic

Requirements

3+ years of experience buying traffic, preferably in performance marketing
Experience managing a traffic procurement team
Understanding of the functionality of Google Ads, Facebook Ads, and other channels
Bachelor's degree in computer science, another technical field, or equivalent experience

Upper intermediate level of English or higher

Preferred

Experience in game dev
Experience working with analytical systems (BI, Tableau)
Experience working in analytics

Our Perks

Flexibility at work

For most positions we offer a flexible schedule, and employees can work from anywhere in the world (except for the Russian Federation and the Republic of Belarus). You can do your work however and wherever you like — we only evaluate your results.

Caring for health and well-being

We provide voluntary health insurance for employees and their children, and reimburse online sessions with a psychologist.
We offer fully paid vacation days and sick leave. In certain circumstances, you can request additional days off.
We support leading a healthy lifestyle and reimburse the cost of gym memberships and fitness app subscriptions.

Professional development and education

We pay for participation in specialized conferences and courses and hold our own internal conferences.
We offer discounts on English language courses and courses for the languages of the countries in which the company operates.

Events and merch

We regularly hold offline events like team meetings, big corporate parties, and informal office parties.
We also regularly organize fun competitions, quizzes, hackathons, and online fitness challenges.
We have a merch store with an internal currency you can use to buy unique gifts. We give out this currency as a gift for significant dates, and you can earn more by participating in events and company activities.