Manager/Senior Manager, Analytics & Insights - Sales (FMCG)

NIQ Strategy Analytics & Insights helps clients from FMCG industry to understand the market and consumer needs.  

Success will require

• Strong sales leadership including prospecting, building a pipeline, moving opportunities through the sales cycle; proposing, presenting and discussing solutions with C-level and other decision-makers  
• Ability to build enduring relationships with C-level executives – truly passionate relationship developer 
• Strong affiliation to Sales Personas & develops sales strategies to suit 
• Excellent problem solving skills, solution oriented and good analytical skill 
• Very good client-facing and communication/presentation skills 
• Good knowledge on market research 
• Financial understanding (eg. P&L, EBITDA) and how this relates to business success 
• Excellent at consultative selling 
• Ability to speak at external forums 
• Strong Collaboration and Networking skills 

Responsibilities  

Earning Client Trust/Building Relationships 

• Build and maintain strong networking and C-suite engagement with key players & Sales personas across broad base of client targets. 
• Confidence & credibility to talk to a wide range of decision influencers. 
• Demonstrate the highest commitment to sales force penetration and retention. 
• Demonstrable knowledge of the T&D industry, understanding how business needs are changing and how NIQ solutions can help solve client business issues. 
• Responsible for developing case studies & client testimonials. Present at client/ Retailer events, external industry events 
• Full understanding of NIQ portfolio and interconnectedness of different solutions. 

Understanding Client Needs 

• Has a deep understanding of customer business and can reframe and challenge the way customers view their businesses 
• Has a deep understanding in market research and how NIQ solutions support our clients’ business growth  
• Available during final presentation of results to ensure client satisfaction, actionable recommendations and additional opportunity detection 

Planning and Forecasting 

• Owns the business plan: financial target/proposal submission/revenue on hand/pipeline for its group of clients/solutions.  
• Takes overall accountability for business planning and implementation. Tracks the financial performance of clients.  
• Sound understanding of profitability and EBITDA and how this relates to all proposals and sales. Knows how Nielsen’s IQ and competitor offer. 
• Comfortable negotiating with senior clients and knows what levers to use. Clearly links the value of NIQ products and solutions with the price to overcome objections. Pre-empts stakeholder objections and pushes the client to a favorable outcome. 

Team Management and Collaboration 

• Relentless curiosity to learn from & share with peers from APAC markets and beyond 
• Works continuously with CBPs, Commercial Leaders, PL, Delivery COE team & other APAC leaders to ensure that leads and opportunities are picked up, pertinent information about clients is shared and the relevant people are consulted and/or informed of key activity on an account. 

• 5+ years of experience in market research agency. Relevant experience in FMCG Industry and Consumer Behavior Insights. 
• Bachelor's Degree 
• Good knowledge of NIQ products, services and data preferred 
• Digital knowledge, Salesforce 
• Excellent business English (+ local language), both verbal and written 
• Proven sales acumen 
• Excellent problem solving skills, solution oriented and good analytical skill 
• Very good client-facing and communication/presentation skills 
• Financial understanding (eg. P&L, EBITDA) and how this relates to business success 
• Strong Collaboration and Networking skills 
• Ability to communicate in local language is preferred.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion