Marketing and Customer Analytics Manager

Job Description

Job Title: Marketing and Customer Analytics Manager | Strategy & Consulting Global Network Song Practice
Management Level: 7 - Manager
Location: Delhi, Gurgaon, Mumbai, Bangalore, Chennai, Hyderabad, Pune
Must Have Skills: Marketing Analytics, Digital Analytics, Web Analytics, CJA, Adobe Analytics, Google Analytics, techno-functional and project management experience
Good to Have Skills: Tag Management Platforms (GTM, Adobe Launch, Tealium), Visualization Tools (Tableau, PowerBI, Google Data Studio), Firebase, Appsflyer

Job Summary:
As a Marketing and Customer Analytics Manager, you will lead the design, implementation, and optimization of analytics solutions for clients. Your role will involve conducting user experience assessments, managing data processes, and delivering actionable insights to improve marketing initiatives and customer journeys.

Roles & Responsibilities:

• Conduct user experience assessments on websites/apps and provide recommendations to optimize analytics stacks.
• Gather business requirements and translate complex functional, technical, and business needs into architectural designs and solution blueprints.
• Manage processes for capturing, storing, using, and tracking online activity data from multiple channels.
• Use consultative skills, business knowledge, and technical expertise to integrate analytics technologies into clients’ digital platforms and achieve business results.
• Analyze integration aspects between web analytics and allied systems like websites, apps, campaign managers, audience managers, Firebase, and tag managers.
• Plan and design digital analytics/clickstream data inclusion in customer 360 views and provide frameworks, solutions, architectures, and roadmaps for clients.
• Understand customer journeys and current trends to provide recommendations for improving marketing initiatives, personalization, and advertising strategies.
• Identify, scope, and partner with technology solution providers and marketing agencies to deliver tailored solutions.
• Work with technology teams to orchestrate and implement integrations, including API-based integrations.
• Understand and convey the impact of regulations like HIPAA, CCPA, and GDPR on marketing channels.
• Mobilize and organize across multiple stakeholders and projects with strong project management skills.
• Drive business development efforts and thought leadership in the digital marketing platform space.

Professional & Technical Skills:

• Must Have Skills: Proficiency in marketing fundamentals, digital marketing, web analytics, and customer analytics.
• Strong knowledge of website/app and marketing analytics tools like Adobe Analytics, Adobe Target, Google Analytics, Adobe CJA, NetInsight, Appsflyer, WebTrends, Optimizely, SEMRush, and Firebase.
• Hands-on experience in delivering and executing technical/functional design solutions.
• Good to Have Skills: Experience with tag management platforms (GTM, Adobe Launch, Tealium), Ads conversion pixels, DMPs, and visualization tools like Tableau, PowerBI, and Google Data Studio.
• Knowledge of marketing analytics concepts, including customer segmentation, attribution modelling, and campaign optimization.

Additional Information:

• Proven working experience (8+ years) in developing and executing data-driven marketing, web, and customer analytics across industries such as E-Commerce, CPG, Telecom, Healthcare, and Financial Services.
• Strong understanding of collaboration between web/app analytics and other marketing, advertising, and personalization technologies.
• Preferred but not mandatory: Experience working with Ads Data Hub, ad platforms, and their APIs (e.g., Google API, Facebook Conversion API).
• At least 4-5 years of hands-on functional consulting experience preferably in Adobe marketing processes, campaign lifecycles, and integration with other MarTech platforms implementation with deep functional, industry and client facing experience
• Good consulting, techno-functional and project management experience is preferred.
• Excellent oral and written communication skills 

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