Marketing Manager, B2C (Global)
Job Summary
Job Description
The B2C Marketing team's goal is to design and execute marketing campaigns to drive incremental revenue, partnering with the Sales, Design and Digital Marketing team. The team is responsible for developing marketing strategies based on solid market understanding, designing Go-To-Market plans with competitive consumer value propositions and executing marketing plans with attention to details. This role specifically focuses on key gaming accounts by identifying marketing opportunities to scale existing businesses and developing compelling pitch decks to win new business. You will report to the Director, B2C Marketing and will be a key strategic collaborator with the Sales function along with the broader Marketing tea.
Must have:
- Identify opportunities through market analysis and strong partnerships.
- Tailor plans for clients to diversify monetization with a superior value proposition.
- Design holistic Go-To-Market plan to maximize marketing exposure.
- Develop persuasive Go-To-Market pitch decks for new deals.
- Report and analyze campaigns to optimize marketing channels and revenue.
- Bachelor's degree in marketing, business, or a related field.
- At least 5 years of experience in B2C or growth marketing.
- Experience working collaboratively across functions.
- Strong understanding of B2C marketing principles and strategies.
Good to have:
- Experience with account management.
Perks:
- Stay healthy with resources for physical and mental well-being.
- Tailor your benefits with our flexible plan.
- Unlock your potential through clear progression paths.
- Access training resources to fuel your personal and professional growth.
- Enjoy paid time off to make a difference in the world through volunteering.
- Take advantage of paid Family Care Leave to bond with your family.
7 skills required
Job Details
What We Do
Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.
Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.
Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).
The B2C Marketing team’s goal is to design and execute marketing campaigns to drive incremental revenue, partnering with the Sales, Design and Digital Marketing team. The team is responsible for developing marketing strategies based on solid market understanding, designing Go-To-Market plans with competitive consumer value propositions and executing marketing plans with attention to details.
This role specifically focuses on key gaming accounts by identifying marketing opportunities to scale existing businesses and developing compelling pitch decks to win new business. You will report to the Director, B2C Marketing and will be a key strategic collaborator with the Sales function along with the broader Marketing tea
Responsibilities:
- Market Landscape Assessment: Identify opportunities in new titles, markets, and segments through market analysis and strong partnerships ahead of the competition.
- Marketing Plan Development: Tailor plans for clients to leverage Coda’s product suite and diversify monetization with superior value proposition
- GTM Plan Design: Design holistic GTM plan with TOFU, Coda Own & Operated media and paid media (SEM/Affiliates) to maximize marketing exposure within budget
- Pitch Deck Development: Develop persuasive GTM pitch decks with strategic plans, financial estimates, and collaboration with Sales to secure new deals.
- Report and analyze on campaigns and consumer funnels to help optimize marketing channels and ultimately how we grow revenue with higher ROI.
- Establish and maintain relationships with key stakeholders, including but not limited to Sales, Design, B2B Marketing, Digital Marketing teams.
- Stay up-to-date with B2C marketing trends, technologies, and competitor activity, identifying opportunities for driving innovation and competitive advantage.
Requirements:
- Bachelor's degree in marketing, business, or a related field.
- At least 5 years of experience in B2C or growth marketing
- Experience working collaboratively across functions
- Strong understanding of B2C marketing principles and strategies, preferably in/with Gaming industry
- Experience with account management is preferred but not required
- Excellent written and verbal communication skills, with the ability to effectively articulate complex ideas and strategies in both English and Mandarin
- Strong analytical and problem-solving skills, with experience in data-driven decision making.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting deadlines.
Working at Coda
With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.
If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you!
Our Perks*
Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter!
Customized Benefits: Tailor your benefits with our flexible plan.
Growth Opportunities: Unlock your potential through clear progression paths.
Skill Development: Access training resources to fuel your personal and professional growth.
Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
Family Support: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.
*Benefits are reviewed and updated on a yearly basis
We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!
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About The Company
Coda is a global leader in out-of-app monetization and commerce solutions, trusted by over 300 publishers to drive revenue growth and deepen customer engagement. With access to 90% of the world’s preferred payment methods, Coda connects digital businesses to more than 200 million paying users worldwide.
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