Middle User Acquisition Manager

X-FLOW is a mobile game development company established in 2018. We gained recognition after the release of Happy Color, the most popular digital coloring book and one of the most successful ad-driven mobile apps in the world. We take pride in our diverse and talented team and partners, spread across the UK, Cyprus, the Netherlands, and other regions worldwide. 

We are working with the biggest networks in the industry and their teams - Google, Facebook, Unity, Apple Search Ads etc. We combine data, new technologies and creativity to be the leaders on Google Play and App Store! 

We are looking for a Middle UA Manager who already knows the basics of launching and optimizing campaigns, but more importantly, is hungry to become a senior-level growth expert in the near future. You’ll get mentorship, freedom to test and a direct path to more responsibility — if you bring curiosity, focus, and a strong desire to learn.

Responsibilities:

• Work with different user acquisition channels (social, incentivized, video networks) - сreate, analyze, and optimize UA campaigns.
• Work with internal and external reporting and analytics tools - we make data-driven decisions.
• Work with creative testing, track and analyze direct/indirect competitors’ creatives - we keep abreast of trends in ad tech and mobile growth.
• Communicate with motion designers, analytics, product managers, game designers etc.

Requirements:

• User acquisition experience of 2+ years in mobile industry (preferably in gamedev or entertainment).
• Hands-on experience with at least 3-4 ad platforms (e.g. Meta Ads, Google UAC, TikTok, ASA).
• Clear understanding of UA goals and KPIs (CPI, CPA, ROAS, LTV, etc.).
• Experience launching A/B tests (creatives, targeting, channels).
• Understanding of creative testing and performance feedback loop.
• High motivation to learn, grow and take on more responsibility.
• Proactive problem-solving and initiative.
• Russian - fluent, English - Intermediate +.
  

What We Offer:

• Competitive salary and benefits package.
• Opportunity to work with a talented and passionate team in a creative and dynamic environment.
• Flexible working hours and remote/office work options.
• Career growth and professional development opportunities.
• A fun and inclusive company culture that celebrates diversity and creativity.

Join us and let’s create great content together!