Overseas Advertising Manager

8 Minutes ago • 2-5 Years • Marketing

Job Summary

Job Description

This role is responsible for managing FB channel advertising and data analysis for the company's mobile games in Europe and America. Key duties include formulating channel-specific advertising strategies, exploring growth opportunities, and optimizing promotion effects through continuous data monitoring and analysis. The manager will also track advertising platform trends, develop and optimize ad creatives, and provide insights for future iterations.
Must have:
  • Responsible for FB channel advertising and data analysis for the company's mobile game products in Europe and America.
  • Formulate advertising strategies for channels, actively explore growth opportunities, and be responsible for channel data.
  • Monitor advertising data, regularly conduct statistical analysis and summaries, and continuously optimize promotion effects.
  • Timely track and understand the latest developments of advertising platforms, and effectively explore and optimize, and output results to the team.
  • Responsible for advertising creative, designing and formulating advertising creative, tracking and optimizing, and regularly outputting conclusions and subsequent iteration directions.
Good to have:
  • RPG, SLG advertising experience
  • complete project experience
  • familiarity with European and American market games and film/television works

Job Details

Job Description

1. Responsible for FB channel advertising and data analysis for the company's mobile game products in Europe and America.

2. Formulate advertising strategies for channels, actively explore growth opportunities, and be responsible for channel data.

3. Monitor advertising data, regularly conduct statistical analysis and summaries, and continuously optimize promotion effects.

4. Timely track and understand the latest developments of advertising platforms, and effectively explore and optimize, and output results to the team.

5. Responsible for advertising creative, designing and formulating advertising creative, tracking and optimizing, and regularly outputting conclusions and subsequent iteration directions.

Job Requirements

1. 2-5 years of overseas channel advertising experience, deep understanding of channels, familiarity with European and American mobile game market environment. RPG and SLG advertising experience preferred, complete project experience preferred.

2. Excellent logical thinking ability, excellent data analysis ability & proactiveness, good at discovering and solving problems from data.

3. Passionate about games, with rich gaming experience; able to organize, produce, and optimize creative directions for advertising materials based on game selling points; familiarity with European and American market games and film/television works preferred.

4. Excellent cross-departmental communication and collaboration skills, with teamwork spirit.

5. Excellent English proficiency, able to use as working language.

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