Overseas Advertising Manager

undefined ago • 2-5 Years • Marketing

Job Summary

Job Description

This role is for an Overseas Advertising Manager focusing on mobile game products in Europe and America, specifically on TT channels. Responsibilities include developing advertising strategies, monitoring and optimizing ad data, exploring growth opportunities, and managing creative content. The ideal candidate will have 2-5 years of overseas channel advertising experience, a deep understanding of ad delivery processes, strong data analysis skills, and excellent English proficiency. A passion for games and familiarity with the European and American mobile game market are also key.
Must have:
  • Responsible for TT channel advertising and data analysis for mobile game products in Europe and America.
  • Develop advertising strategies for channels, explore growth opportunities, and be responsible for channel data.
  • Monitor advertising data, perform statistical analysis, and optimize promotion effects.
  • Track and understand latest advertising platform trends, explore and optimize, and output results.
  • Responsible for advertising creative, design, track, optimize, and output conclusions and iteration directions.
Good to have:
  • SLG, RPG advertising experience
  • Complete project launch experience
  • Familiarity with European and American market games and film/television works

Job Details

Job Description

1. Responsible for TT channel advertising and data analysis for the company's mobile game products in Europe and America.

2. Develop advertising strategies for channels, actively explore growth opportunities, and be responsible for channel data.

3. Monitor advertising data, regularly perform statistical analysis and summaries, and continuously optimize promotion effects.

4. Timely track and understand the latest trends of advertising platforms, effectively explore and optimize, and output results to the team.

5. Responsible for advertising creative, design and formulate advertising creative, track and optimize, and regularly output conclusions and subsequent iteration directions.

Job Requirements

1. 2-5 years of overseas channel advertising experience, deep understanding of advertising delivery process and TT channels, familiar with European and American mobile game markets, SLG and RPG advertising experience preferred, complete project launch experience preferred.

2. Excellent logical thinking ability, excellent data analysis ability & proactiveness, good at discovering and solving problems from data.

3. Passionate about games, with rich gaming experience; able to organize, produce, and optimize creative directions based on game selling points; familiarity with European and American market games and film/television works preferred.

4. Excellent cross-departmental communication and collaboration skills, with teamwork spirit.

5. Excellent English proficiency, able to use as a working language.

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