Product Marketing Manager (Senior Manager)

Product Marketing Manager (Senior Manager) - R0046896 | CPESG | Enablon EHS - North America - Wolters Kluwer Canada Limited

Job Description  

Wolters Kluwer Enablon is seeking a dynamic and strategic Product Marketing Manager (Senior Manager)to join our growing team. As a Product Marketing Manager (Senior Manager), you will independently manage key go-to-market initiatives, utilizing your advanced skills and understanding of market dynamics to support the development and execution of strategic programs that increase win-rates and drive revenue for your product portfolio. Your expertise will be crucial in refining product positioning, analyzing market data, and ensuring successful programs across cross-functional teams. You will collaborate across departments to run or support a variety of programs including competitive intelligence, enablement sessions, and more.

Required Job Qualifications (minimum – 5 years required):   

• Travel: This role requires travel an estimated 15% of the time  
• Advanced Market Research: Advanced skills in conducting complex market research and analysis.
• Strategic Messaging: Expertise in creating and refining compelling strategic messaging through a variety of mediums (decks, webpages, internal guides, etc.).
• Data Analytics: Proficient in analyzing and interpreting complex data sets.
• Customer Insight Integration: Integrating customer feedback into product and marketing strategies.
• Cross-functional Collaboration: Ability to collaborate effectively with multiple departments.
• Project Management & Leadership: Leading marketing projects and initiatives.
• Market Adaptability: Quickly adapting to changing market conditions and trends.

Preferred Job Qualifications:   

• Experience in Health & Safety, Environment, or Risk Management fields is considered an asset.
• B2B Experience

Essential Duties and Responsibilities   

• Lead the development and execution of specialized Go To Market plans including product launches, market expansions, and more.
• Conduct complex market research and customer analysis.
• Refine and optimize product messaging and positioning.
• Monitor industry trends and proactively adjust marketing strategies accordingly.
• Track, report, and analyze program performance and ROI.
• Collaborate with product development, customer success, and sales peers to integrate market feedback.
• Develop and update comprehensive collateral, enablement, and training materials.
• Provide strategic insights based on market and competitive analysis.

Additional Information (Canada):     

Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including: Medical Insurance, Dental Insurance, Vision Plan, Short-Term Disability, Long-Term Disability, Basic Life Insurance, Optional Life Insurance, Optional AD&D and Critical Illness Insurance, Out-of-Country Emergency, Well-Being Program, Employee Assistance Program (EAP), Group RRSP, Business Travel Accident Insurance. This benefits information applies to employees working at least 20 hours per week (unless otherwise noted) and includes eligible dependents.
  

Hybrid: Eight days a month we come together in the closest office within 50 miles to experience the value of connecting with colleagues. You will report to the Associate Director, Product Marketing, and work under the leadership of the VP, Marketing & Demand Generation, CP & ESG Enablon. This role is a part of CPESG | Enablon EHS - North America - Wolters Kluwer Canada Limited.| Please view the site office location directory for potential office preferences nationwide. http://bit.ly/Find_A_WK_Office  | #LI-Hybrid | # LI-Canada |

Wolters Kluwer (EURONEXT: WKL) is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors. We help our customers make important decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.  Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. We are headquartered in Alphen aan den Rijn, the Netherlands.   
   

·         Ranked by Forbes Magazine as among America’s Best Large Employers for 2022 - #84.   

·         Wolters Kluwer secures 2nd place in Newsweek's Most Trustworthy Companies List 2023   

·         CEO Nancy McKinstry ranked 16th by Harvard Business Review of the best performing CEOs in the World.   

·         WK #1 for gender equality in the workplace in the Netherlands & #47 worldwide for 2023.   

     
  
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job.  They’re not intended to be an exhaustive list of all responsibilities and requirements. The job description provided is subject to revision and modification at any time. 

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.