Senior Director, Consumer Sales

1 Month ago • 6 Years + • Sales • $170,000 PA - $175,000 PA

Job Summary

Job Description

IGN Entertainment, a division of Ziff Davis, Inc., is seeking a Senior Director of Consumer Sales. This role is responsible for generating revenue by leading a sales team that sells comprehensive 360-degree media campaigns, including digital media, sponsorships, cross-platform solutions, branded content, social media programs, influencer programs, events, and commerce. The ideal candidate will have a proven history of meeting revenue targets, experience managing and training sales teams, and strong client and agency relationships in key consumer sectors like QSRs, Tech, Auto, CPG, and Government. Responsibilities include pipeline management, lead generation, prospecting new accounts, developing client relationships, coaching direct reports to exceed quotas, creating marketing collateral, providing feedback on proposals, and employing a consultative sales approach. The position requires collaboration with various departments and the ability to thrive in a fast-paced environment.
Must have:
  • 6+ years of sales experience
  • 3+ years of sales management experience
  • Proven track record of meeting revenue targets
  • Experience managing sales professionals
  • Strong leadership skills
  • Excellent presentation skills
  • Excellent negotiation skills
  • Organized, creative, and results-driven
  • Client and agency relationships
Good to have:
  • Knowledge of gaming and entertainment industry
  • Experience working with major brands
Perks:
  • Competitive salaries
  • Robust health and wellness benefits (medical, dental, vision)
  • Life and disability benefits
  • Flexible Spending Accounts
  • 401(k) with company match
  • Employee Stock Purchase Plan
  • Pregnancy and Parental leave
  • Family Planning Support
  • Flexible Time Off
  • Volunteer Time Off
  • Fitness Reimbursement
  • Employee engagement and education programs
  • Employee Resource Groups
  • Company-sponsored events
  • Arcade/game room

Job Details

About Us:
IGN Entertainment, a division of Ziff Davis, Inc., is one of the world’s largest gaming and entertainment media platforms and the go-to destination for fans to explore and celebrate games, film, TV, comics and much more. Across its 16 digital properties, IGN Entertainment reaches more than 490 million monthly users in 110 countries and engages with 85 million fans on social media. Its portfolio includes favorites such as IGN, Eurogamer, Digital Foundry, Rock Paper Shotgun, and MapGenie, delivering daily content across 46 platforms, including YouTube, TikTok, X, Facebook, Instagram, Snapchat, and connected TV. Through its online digital store Humble Bundle, IGN Entertainment has donated over $250 million to more than 38,000 charities worldwide, underscoring its commitment to making a positive impact. Headquartered in Los Angeles, IGN Entertainment's content is localized in 20 languages. 
 
Job Summary:

The Sr. Sales Director is responsible for generating revenue by overseeing a sales team that sells full 360 media campaigns inclusive of:

  • Digital media
  • Sponsorships
  • Cross platform solutions
  • Branded content
  • Social first programs
  • Influencer programs
  • Events/Experiential
  • Commerce
The ideal candidate has a proven track record of achieving annual and quarterly revenue targets, experience managing and training a sales team, and the ability to collaborate cross departmentally. Strong client and
agency relationships across key consumer accounts (QSRs, Tech, Auto, CPG, Govt, etc.) is a must. This position is based in New York and reports directly to the VP of Sales, Consumer.
 

Key Responsibilities

  • Responsible for tracking sales pipeline (including booked revenue) and driving strategy for lead generation, prospecting, and breaking into new accounts.
  • Experience cultivating new and strengthening existing agency and client direct relationships at all levels: Senior to Mid-Tier- to create awareness and demand for IGN offerings in the marketplace.
  • Develop, coach, and manage direct reports and support each seller’s pipeline and in-market activity
  • Work with sellers to hit and exceed quotas; providing feedback and mentorship to increase sellthrough of IGN programs and sponsorships
  • Help author and create marketing collateral to uniquely position IGN and help sell through custom ideas and large scale programs
  • Review and provide feedback on RFP ideas, proposal submissions, and accompanying collateral, ensuring that business proposals have a strong chance for consideration and ultimately closing.
  • Creative and consultative sales approach when working with clients and agency partners to deliver innovative solutions that produce measurable results
  • Communicate what is needed to generate/grow revenue and work closely with Sales VP and SVP, Sales and cross departmentally to develop solutions
  • Collaborate with other departments across the organization such as Creative Strategy, Sponsorships & Partnerships, Revenue Operations, Content, and more to support the sales teams’ needs to drive business results.
  • Ability to excel in a fast paced, dynamic work environment and maintain a positive attitude in stressful situations, as it relates to challenges, deadlines, and financial pressure.
  • Experience working with brands like: Coca Cola, Pizza Hut, Mondelez, Nestle, Pepsi, FritoLay, ABInbev, Diageo, Microsoft, Dell, Intel, T-Mobile, Samsung, Fidelity, Ally and more.
  • Travel as needed; attend sales calls and provide feedback to develop Sales Managers and Account Executives’ growth.

Job Qualifications

  • 6+ years of sales experience; with a minimum of 3+ years of sales management experience.
  • Track record of successfully managing sales professionals.
  • Strong leadership skills
  • Excellent presentation and negotiation skills
  • Organized, creative, and results driven
  • Category specific client and agency relationships
  • Knowledge of the gaming and entertainment industry is a plus
  • Bachelor’s Degree or equivalent experience

Work Environment: 

  • Work Schedule: Standard full-time working schedule, Monday - Friday. Due to the nature of this role, there is a requirement to work outside of standard working hours to attend client events, sales meetings, and other industry events. 
  • Travel Requirements: This role will need to travel from time-to-time for client meetings and team & industry events. 
  • Physical Requirements: This role involves typical office and computer-based activities, including prolonged periods of sitting or standing and frequent use of hands, fingers, and vision for tasks such as operating a computer, mouse, and keyboard. Frequent travel is required, which could include lifting and carrying materials, and navigating airports, hotels, and other venues. Reasonable accommodations can be made for individuals with disabilities in accordance with applicable laws.
  • Work Model: This is a hybrid role based in New York, NY, and will have a requirement to work out of our New York City office 3 days a week. 

Our Culture and Values
At IGN, we believe diversity stimulates creativity, promotes the exchange of new ideas, and enriches our personal and professional lives. We are committed to championing diversity in all that we do, weaving
fairness and equity into the fabric of our organization, and achieving a safe, welcoming, inclusive, and antiracist culture where everyone belongs and everyone can thrive.

Here’s the good stuff about us…

  • You’ll make an impact. We reach 490MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.
  • We’ve got a big presence, but a small team.
  • We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the arcade/game room.
  • We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.

IGN Entertainment offers competitive salaries in addition to robust health and wellness focused benefits including medical, dental, vision, life and disability benefits; Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven,  Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic work environment where you can see the direct impact of your performance, then IGN is the place for you.

Ziff Davis is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Salary Disclosure: Ziff Davis provides a range for the base pay. Factors that may be used to determine your actual pay may include your specific job related knowledge, skills, experience, and geographic location. The base pay for this position ranges from $170,000 to $175,000, plus incentive compensation, 401K with company match, medical, dental, vision, and life insurance, short and long-term disability, and a flexible time off policy.

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