Senior Director, Product Marketing, Governance

About Us

Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge.

At Diligent, you are an agent of positive change. You are joining a team of passionate, smart, creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Be a part of a global community on a mission to make a real impact.

Learn more at diligent.com.

Position Overview:

We are seeking a Senior Director, Product Marketing to lead the go-to-market (GTM) strategy for our Governance solutions. This role requires a strategic leader with deep expertise in governance, risk, and compliance (GRC), as well as strong experience in product positioning, messaging, and competitive differentiation. You will work closely with cross-functional teams—including product management, sales, customer success, and corporate marketing—to drive awareness, adoption, and revenue growth.

Key Responsibilities

• Develop and execute a comprehensive product marketing strategy for our Governance solutions, ensuring alignment with overall business goals.
• Own the go-to-market strategy, including positioning, messaging, and segmentation, to drive demand and competitive advantage.
• Partner with product management to influence the roadmap based on market insights, customer needs, and regulatory trends.
• Lead and mentor a high-performing product marketing team, fostering innovation and collaboration.
• Focus on Market Insights & Competitive Intelligence, conducting in-depth market research to understand industry trends, regulatory changes, and customer pain points related to governance.
• Monitor and analyze competitor offerings, positioning, and pricing strategies to ensure differentiation.
• Serve as a subject matter expert (SME) on governance, providing thought leadership internally and externally.
• Develop compelling sales enablement materials, including battle cards, pitch decks, case studies, and training sessions working closely with the commercial teams to refine value propositions and ensure effective communication of our governance solutions.
• Drive content marketing strategies, including whitepapers, blogs, webinars, and events, to establish brand authority in governance.
• Partner with demand generation and growth teams to craft targeted campaigns that resonate with governance professionals and decision-makers.
• Define and track key KPIs, including pipeline contribution, customer engagement, and revenue impact.
• Optimize marketing efforts based on data-driven insights and performance metrics.

Required Experience/Skills 

• 10+ years of experience in product marketing within a SaaS or cloud-based environment, with a focus on governance, risk, and compliance (GRC) or enterprise software.
• Proven track record of developing GTM strategies and driving revenue growth through effective product marketing.
• Leadership role in a >$200m ARR company with proven recent experience in delivering hitting/exceeding financial targets.
• Strong understanding of governance practices and frameworks, compliance regulations (e.g., SOC 2, ISO 27001, GDPR), and risk management best practices.
• Exceptional storytelling, messaging, and positioning skills.
• Experience working cross-functionally with product management, commercial, and customer success teams.
• Ability to influence at the executive level and act as a thought leader in governance.
• Strong analytical mindset with experience in data-driven decision-making.
• Excellent communication skills, with the ability to present complex concepts in a clear and compelling way.

Preferred Experience/Skills 

• Excellent written and verbal communication skills.
• Ability to excel in a dynamic environment and balance multiple priorities
• Strong creative, problem solving, and strategic thinking abilities
• Demonstrated ability to organize and prioritize work to drive results on-time, with high quality
• Exceptional critical thinking, analytical, and quantitative skills
• Proven experience leading and managing teams
• Previous experience with our target personas (general council, corporate secretary, legal ops, CFO and internal audit) and/or experience in the governance or entity management industries desired but not required

What Diligent Offers You 

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few
• We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Diligent created the modern governance movement. Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose. Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. 

Headquartered in New York, Diligent has offices in Washington D.C., Baltimore, London, Galway, Budapest, Vancouver, Bengaluru, Munich, and Sydney. 

_{We are a drug free workplace. Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent's EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at recruitment@diligent.com.}

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