Senior Manager, Community Engagement

WHOOP is on a mission to unlock human performance. As a leader in wearable tech and performance optimization, we build community-driven experiences that inspire, educate, and engage our members every day.

We’re seeking a seasoned and strategic Senior Manager, Community Engagement to shape the brand’s vision for cultivating meaningful, dynamic, and authentic member experiences across social platforms. This role will lead our community engagement strategy, build a high-performing team, and deepen our brand's connection with the WHOOP community through partnerships, cross-functional collaboration, and platform innovation.

RESPONSIBILITIES:

• Develop and own the WHOOP community engagement strategy across all social media platforms (Instagram, Reddit, TikTok, Twitter/X, YouTube, LinkedIn, etc.).
• Lead strategic community initiatives via partner, creator, athlete, and UGC-driven engagement.
• Identify trends, behaviors, and community insights to evolve platform-specific engagement approaches.
• Define and track key performance indicators (KPIs) to measure and improve sentiment, engagement quality, and community impact.
• Explore emerging platforms, tools, AI, and formats to evolve the way we engage with the WHOOP community over time.
• Foster a culture of experimentation and continuous learning within the team.
• Serve as editorial lead, ensuring all community interactions are consistent with the WHOOP brand voice, tone, and messaging.
• Oversee the development and maintenance of a robust community engagement matrix, ensuring strategic alignment across evergreen initiatives, campaigns, and cross-functional disciplines (e.g. Product Marketing, Growth, Legal, Membership Services).
• Collaborate with creative and content teams to develop social ideas informed by community insights and fan behavior.
• Integrate community perspectives into larger content planning and priority campaign execution.
• Own real-time community monitoring and issue escalation, proactively identifying risks and orchestrating swift cross-functional responses to protect member trust and brand equity.
• Operationalize feedback loops with Product and PMM teams, ensuring member feedback is prioritized, routed, and actioned effectively.
• Track and report on sentiment shifts to inform proactive strategies.
• Lead and mentor the community team, setting clear direction, goals, and growth opportunities.
• Ensure consistent execution, reporting, and optimization of engagement strategies.
• Equip the team with the right tools, training, and processes to perform effectively and maintain brand integrity.
• Own the partnership with Membership Services to align on workflows, community care protocols, and escalation resolution.
• Collaborate with PMM, Sports & Talent, Country Managers, Accessories & Apparel, and other teams to integrate community engagement into broader initiatives and events.
• Provide timely insights and community-driven perspectives into creative and marketing briefings.
• Actively contribute to brainstorms and agile ideation by surfacing trends, opportunities, and community moments.

QUALIFICATIONS:

• 6–8 years in community engagement, social media strategy, or brand advocacy roles, preferably in consumer or lifestyle brands.
• Proven experience partnering with customer experience or membership service teams to ensure brand-aligned community care.
• Strong leadership background, with experience managing people and cross-functional initiatives.
• Deep understanding of voice, tone, and platform nuances across major social platforms.
• Strong editorial judgment and communication skills.
• Ability to extract and synthesize community insights into scalable content and engagement strategies.
• Demonstrated experience with real-time monitoring, escalation management, and feedback routing systems.
• Familiarity with community management tools and analytics platforms (e.g. Sprinklr, Sprout, Reddit, etc.).
• Passion for the WHOOP mission and a deep understanding of fitness, performance, and wellness culture.

This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.