Senior Performance Marketing Expert

8 Months ago • 4-8 Years • Marketing • ~ ₹20 LPA

Job Summary

Job Description

As a Senior Performance Marketing Expert, you will be responsible for developing and implementing performance marketing strategies to drive user acquisition, engagement, and retention. You will manage and optimize digital marketing campaigns across various channels, analyze campaign performance data, and prepare regular performance reports. You will also design and conduct A/B tests to evaluate the effectiveness of different marketing strategies and tactics.
Must have:
  • 4+ years of experience in performance marketing
  • Proven experience managing and optimizing multi-channel marketing campaigns
  • Strong analytical skills
  • Meticulously detail-oriented and organized
  • High output, execution, and hustle
  • Great interpersonal skills and charisma
  • Strong communication skills
Good to have:
  • Experience within the E-learning, Job Portal, or HR-tech industry
Perks:
  • Competitive salary
  • Stock options
  • Unlimited paid time off
  • Employee benefits

Job Details

  • About the role
    • Department - Marketing
    • Type of work - 3- Months Contract (potential to convert to a full-time position) / Freelancing / Full-time
    • Location - Jhandewalan, New Delhi (onsite preferred, open to remote for the right candidate)
    • Working days - 6 days a week
    • Reporting Manager - Mayank Grover (AKA Founder)
  • Position Overview
    • The objective is to drive revenue from courses
    • P0 - Leverage re-targeting
      • We already have a substantial audience base on the platform that are coming to apply for jobs, do free assessments and courses on the platform
      • Taking this data, run effective campaigns to bring relevant audiences into the course funnel for the sales team.
    • P1- New acquisition for courses
      • Leverage tools like online compilers that the SEO team has already built or bring new landing pages up to drive acquisition of targeted audience for courses
      • We don’t believe in spending 30-40% of revenue directly on ads and as a result, direct acquisitions for paid high LTV courses is a P1 strategy.
  • What you will do
    • Develop and Implement Performance Marketing Strategies - create comprehensive performance marketing plans to drive user acquisition, engagement and retention. Identify and target key audience segments to maximize campaign effectiveness.
    • Manage and Optimize Campaigns- Plan, execute, and optimize digital marketing campaigns across channels including paid search, social media, display advertising, and email marketing. Continuously monitor and analyze campaign performance, making data-driven adjustments to improve ROI.
    • Data Analysis and Reporting- Analyze campaign performance data to extract actionable insights and recommendations. Prepare and present regular performance reports to stakeholders, highlighting key metrics and outcomes.
    • A/B Testing and Experimentation- Design and conduct A/B tests to evaluate the effectiveness of different marketing strategies and tactics. Implement successful experiments into the broader marketing strategy to drive continuous improvement.
  • Who you are
    • 4+ years of experience in performance marketing, preferably within the E-learning, Job Portal, or HR-tech industry.
    • Proven experience managing and optimizing multi-channel marketing campaigns.
    • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
    • Meticulously detail-oriented and organized – Able to juggle many priorities while not dropping any balls.
    • High output, execution, and hustle – An ability to own everything in Performance Marketing, and an eagerness to dive into the nitty-gritty details.
    • Has great interpersonal skills, and charisma, and enjoys building new relationships.
    • Has strong communication skills - verbal, written, and presentation.
    • Thrives in a fast-paced, often scrappy, sometimes chaotic environment 😎
  • Why Work With Us
    • You want to do the best work of your professional life and grow not just financially but in your skill set faster than you thought was possible!
    • You are excited about the thought of competing head-to-head with YouTube and Udemy coz that is what our current customers use for upskilling in game development!
    • While we are a funded start-up having raised our last (seed round) with Kalaari Capital back in Aug 2022 and still having almost 95% of the capital left in the bank as we have grown methodically and not just burn investor money and grow at all costs.
    • Hard Truths:
      • 6 days a week - Each day matters when we all have limited time on this planet. So if you are mentally prepared to give your 7 days then because you love what you will be doing (even though we don’t expect team members to work on 7 days), then only apply 🙏
      • Outcome over efforts matter - Your focus will be on doing what is right for the customer at all times irrespective of the fact that you might have to go against your manager. If maniacal customer focus is your intent, then you will never be penalized for your actions.
      • Radical transparency - If you have a problem with anyone in the team, senior or junior, or even the founder, you are encouraged to directly address the issue head-on by being open about it in a one-on-one conversation with the person and trying to resolve it asap first before looping in others like your reporting/skip-level reporting manager.
      • Work hours - 10 AM till work is done.
      • This role comes with a competitive salary, stock options, unlimited paid time off, plus several employee benefits.

Similar Jobs

BioFire - AI Software Engineer II

BioFire

Salt Lake City, Utah, United States (On-Site)
2 Months ago
QuinStreet - Sales Operations Analyst

QuinStreet

United States (Remote)
3 Weeks ago
GlobalStep - QA Game Tester

GlobalStep

Dallas, Texas, United States (On-Site)
2 Months ago
Silicon Labs - DFT Engineer

Silicon Labs

Austin, Texas, United States (On-Site)
1 Year ago
NBC Universal - Broadcast Engineer

NBC Universal

Centennial, Colorado, United States (On-Site)
1 Month ago
Zitga gaming studio - UA Marketing (App/Game)

Zitga gaming studio

Hanoi, Vietnam (On-Site)
2 Months ago
Dream world  - Internship: Content Marketing (Spring-Summer)

Dream world

(Remote)
3 Months ago
Zuru - Marketing Manager

Zuru

Sydney, New South Wales, Australia (On-Site)
3 Weeks ago
Sony Music Career - Senior Marketing Manager

Sony Music Career

Dubai, Dubai, United Arab Emirates (On-Site)
2 Months ago
MiQ - Marketing Manager

MiQ

State Of São Paulo, Brazil (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Aristocrat - Finance Director - Aristocrat Interactive, Product Development & Technology

Aristocrat

London, England, United Kingdom (Hybrid)
3 Months ago
GlobalStep - Croatian Localization Video game Tester

GlobalStep

Montreal, Quebec, Canada (On-Site)
2 Months ago
Catina - Social Media Community Manager – Reddit & Twitter Focus (Contract)

Catina

New York, United States (Remote)
2 Months ago
Zelis  - Senior Atlassian Administrator

Zelis

Hyderabad, Telangana, India (On-Site)
2 Months ago
Nagarro - Associate Distinguished Engineer

Nagarro

France (Remote)
9 Months ago
Lightcast - Associate Data Curator

Lightcast

Dharmapuri, Tamil Nadu, India (Hybrid)
2 Months ago
Playtech - Games Designer Mathematician

Playtech

New South Wales, Australia (On-Site)
4 Months ago
PwC - Digital Banking Consultant - Senior Associate

PwC

Bangkok, Bangkok, Thailand (On-Site)
10 Months ago
Tesla - Service Technician

Tesla

South Holland, Netherlands (On-Site)
5 Months ago
bytro studios - Backend Developer - Java

bytro studios

St. Julian's, Malta (Hybrid)
5 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Delhi, India

Ramboll3 - Senior/Lead Machine Learning Engineer

Ramboll3

Gurugram, Haryana, India (Hybrid)
2 Weeks ago
Green gold animation - Sales Manager - Merchandising

Green gold animation

Hyderabad, Telangana, India (On-Site)
2 Weeks ago
PwC - Senior Associate - EA- Oracle  - Chennai

PwC

Chennai, Tamil Nadu, India (On-Site)
10 Months ago
TransPerfect - Junior Recruiter

TransPerfect

Chennai, Tamil Nadu, India (On-Site)
2 Weeks ago
PlaySimple - Senior Product Manager

PlaySimple

Karnataka, India (On-Site)
10 Months ago
Assystems - BIM Engineer

Assystems

Mumbai, Maharashtra, India (On-Site)
9 Months ago
dun bradstreet - Solar Engineer

dun bradstreet

Mumbai, Maharashtra, India (On-Site)
2 Months ago
Zeeco, Inc. - Project Manager - Flares #2

Zeeco, Inc.

Mumbai, Maharashtra, India (On-Site)
6 Days ago
JDA - Technical Architect Cloud (Gen AI, Python, SQL)

JDA

Bengaluru, Karnataka, India (On-Site)
6 Days ago
Capgemini - SAP BTP Consultant

Capgemini

Mumbai, Maharashtra, India (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Nintendo - Marketing Specialist

Nintendo

Redmond, Washington, United States (Hybrid)
9 Months ago
miniclip - Performance Marketing Specialist - Games

miniclip

Netherlands (On-Site)
2 Weeks ago
Bazaar Voice - Field Marketing Manager, UKI & Nordics

Bazaar Voice

London, England, United Kingdom (Hybrid)
1 Month ago
lifechruh - Marketing Strategist

lifechruh

Edmond, Oklahoma, United States (On-Site)
1 Month ago
Alpha Sense - Senior Director of Financial Services Solution Marketing

Alpha Sense

New York, United States (Remote)
3 Weeks ago
gismart - Creative Marketing Manager

gismart

Kyiv, Kyiv City, Ukraine (Hybrid)
2 Weeks ago
Joyteractive - Head of Marketing

Joyteractive

Warsaw, Masovian Voivodeship, Poland (Remote)
2 Months ago
Ramp - Vibe Growth Marketing Manager

Ramp

New York, United States (Hybrid)
1 Week ago
Figma - Brand Marketing Strategist

Figma

San Francisco, California, United States (Remote)
1 Week ago
A-Team - Director of Marketing

A-Team

New York, United States (Remote)
5 Days ago

Get notifed when new similar jobs are uploaded

About The Company

Outscal's mission is to provide a unique matchmaking system based on developer’s skillsets and preferences, finding them the best education & jobs tailored to their experience.

Delhi, India (On-Site)

Delhi, India (On-Site)

Delhi, India (On-Site)

Delhi, India (On-Site)

Delhi, India (On-Site)

Delhi, India (On-Site)

View All Jobs

Get notified when new jobs are added by Outscal

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug