Marketing Manager
Job Summary
Job Description
MONDAY Haircare is seeking a talented and driven Marketing Manager to join its Global Team. The role involves leading marketing efforts for ANZ, Mexico & Rest of World, with support for the US market. The Marketing Manager will be responsible for shaping and delivering marketing strategies across diverse international markets, driving brand awareness, supporting growth, and ensuring local relevance in execution. This includes planning and executing end-to-end marketing campaigns, managing retailer relationships for localized initiatives, supporting key US market activities, collaborating with content and performance marketing teams, and developing PR and influencer strategies. The position also requires budget control, developing strategies to boost market presence and sales, leading brand partnerships, building industry relationships, and staying updated on relevant trends.
Must have:
- 4 years' marketing experience in retail, beauty, or FMCG
- Proven leadership and influencing skills
- Experience in customer-focused, data-oriented environments
- Strong results focus, attention to detail, and creativity
- Outstanding communication skills (verbal & written)
- Motivated and autonomous with problem-solving abilities
- Can-do attitude and drive for continuous improvement
- Passion for beauty, fashion, and staying on top of trends
Good to have:
- Experience developing marketing strategies for retail portfolios
- Experience with international markets (ANZ, Mexico, ROW, US)
Perks:
- Culture for Growth
- Global Opportunities
- Competitive Remuneration
3 skills required
Job Details
Are you passionate about the beauty and personal care space? MONDAY Haircare is looking for a talented and driven Marketing Manager to join our Global Team!
In just five years, MONDAY Haircare has expanded into 44 countries, stocked by over 200 retailers across 80,000+ doors—reaching 1.5 billion consumers globally. The brand has grown 300% year-on-year, now selling 65,000 bottles daily, and has earned 37 major beauty awards. As the #1 haircare brand on TikTok, MONDAY has generated 1.9 billion hashtag views and over 28 million likes, alongside 8.5 billion media impressions—making it one of the fastest-growing beauty brands in the world!
About the Role
As Marketing Manager, you will lead efforts for ANZ, Mexico & Rest of World & provide some support for US and you'll play a key role in shaping and delivering our marketing strategy across diverse international markets. You’ll collaborate closely with the global marketing team to drive brand awareness, support growth, and ensure local relevance in execution. This is a high-impact, hands-on role for someone passionate about beauty and excited to be part of a fast-paced, ambitious brand story.
Roles & responsibilities
- Own, plan and execute end-to-end marketing campaigns that drive awareness and sales for MONDAY Haircare (Markets: Lead ANZ, MX & ROW, Support US), including new market, new retailer and NPD launches; in partnership with commercial team and external agencies
- Develop and manage relationships with retailers to deliver localised marketing initiatives including marketing campaign implementation, in-store executions, event activations and targeted campaigns around the retail promotion calendar
- Support key market initiatives within US market as key strategic brand priority including retailer activity, PR & marketing campaigns.
- Work closely with in house content team, copy team to create bespoke localized content for marketing campaigns & launches
- Work with performance marketing team to deliver on targeted local digital ad campaigns to drive sales in each market
- Develop and execute PR and influencer strategies (paid and organic) in each market, with the support of agency partners when required
- Control and guarantee 100% accuracy of budget spend and provide timely communication to relevant stakeholders on overspending/funds availability
- Develop strategies and tactics to boost MONDAY’s presence and sales in responsible markets
- Lead brand partnerships, experimenting with various organic and paid partnerships, tracking results based on objective
- Build strategic relationships and partner with key industry players, media, influencers, KOL, agencies
- Keep up to date with relevant trends, developments and technology in relation to the role and suggest new ideas, processes and/or strategies where relevant
- Identify key content creators within the beauty space to execute on brand content along with creator executive
- Work with sales team to deliver retailer/trade launch presentations to gain buy-in for ranging
- Support and grow junior team and share knowledge regularly in tutorial and learning sessions
- General support/collaborative projects with the Global Team as needed
- 4 years’ experience in marketing, advertising or brand development within a retail, beauty or FMCG company
- Proven leadership skills with the capability of influencing teams and implementing key business initiatives cross functionally
- Experience in customer-focused, data orientated environments
- Knowledge, understanding and experience in developing marketing strategies and initiatives for allocated retail portfolios to deliver partner objectives and business performance
- Strong results focus, with high energy, attention to detail and creativity
- Outstanding communications skills, both verbal and written
- Motivated and autonomous worker with the ability to identify and resolve problems.
- A "can-do" attitude and drive to constantly level up on processes and skills
- You love beauty, fashion or equivalent industries and you stay on top of trends and pop culture
ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).
Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.
At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com.
WHAT WE OFFER
🌱 Culture for Growth
🌎 Global Opportunities
💰 Competitive Remuneration
#LI-JK1
If the role sounds like you, please send an application today. You will be contacted by the team if proven a potential match.
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