Marketing Manager

Roles & responsibilities

• Own, plan and execute end-to-end marketing campaigns that drive awareness and sales for MONDAY Haircare (Markets: Lead ANZ, MX & ROW, Support US), including new market, new retailer and NPD launches; in partnership with commercial team and external agencies
• Develop and manage relationships with retailers to deliver localised marketing initiatives including marketing campaign implementation, in-store executions, event activations and targeted campaigns around the retail promotion calendar
• Support key market initiatives within US market as key strategic brand priority including retailer activity, PR & marketing campaigns.
• Work closely with in house content team, copy team to create bespoke localized content for marketing campaigns & launches
• Work with performance marketing team to deliver on targeted local digital ad campaigns to drive sales in each market
• Develop and execute PR and influencer strategies (paid and organic) in each market, with the support of agency partners when required
• Control and guarantee 100% accuracy of budget spend and provide timely communication to relevant stakeholders on overspending/funds availability
• Develop strategies and tactics to boost MONDAY’s presence and sales in responsible markets
• Lead brand partnerships, experimenting with various organic and paid partnerships, tracking results based on objective
• Build strategic relationships and partner with key industry players, media, influencers, KOL, agencies
• Keep up to date with relevant trends, developments and technology in relation to the role and suggest new ideas, processes and/or strategies where relevant
• Identify key content creators within the beauty space to execute on brand content along with creator executive
• Work with sales team to deliver retailer/trade launch presentations to gain buy-in for ranging
• Support and grow junior team and share knowledge regularly in tutorial and learning sessions
• General support/collaborative projects with the Global Team as needed

• 4 years’ experience in marketing, advertising or brand development within a retail, beauty or FMCG company
• Proven leadership skills with the capability of influencing teams and implementing key business initiatives cross functionally
• Experience in customer-focused, data orientated environments
• Knowledge, understanding and experience in developing marketing strategies and initiatives for allocated retail portfolios to deliver partner objectives and business performance
• Strong results focus, with high energy, attention to detail and creativity
• Outstanding communications skills, both verbal and written
• Motivated and autonomous worker with the ability to identify and resolve problems.
• A "can-do" attitude and drive to constantly level up on processes and skills
• You love beauty, fashion or equivalent industries and you stay on top of trends and pop culture