Apprentice Marketing

3 Weeks ago • All levels

Job Summary

Job Description

This role involves supporting the go-to-market strategy within France. Responsibilities include contributing to brand positioning, collaborating with sales teams, implementing pricing policies, and analyzing the competitive landscape. The apprentice will drive customer demand and loyalty, analyze market trends, and manage the communication plan, including digital marketing. They will also develop customer databases, create regional content, and assist with customer shows/events. The role involves understanding key financial indicators, analyzing price positioning, and implementing sales enablement activities. The apprentice will become a category expert and train internal/external customers.
Must have:
  • Support go-to-market strategy in France.
  • Contribute to brand positioning.
  • Collaborate with sales teams.
  • Implement communication plans.
  • Analyze market trends.

Job Details

Be a support for the go-to-market strategy within France
Contribute to developing the positioning of the brand, services and solutions (value proposition)
Work closely with the sales teams (KAM & Sales Force): market knowledge, sales assistance and support to internal teams
Contribute to the implementation of the pricing policy
Understand and analyze the competitive environment
Driving customer demand and loyalty

Market analysis

Understand the market and competitive environment

Become a market expert, understand and analyze brand positioning · Understand market trends and define strategic axes to reach the end consumer

Go-To-Market Strategy

Promote and develop our Training offer with appropriate marketing levers, under the responsibility of the Category Manager of reference and in conjunction with the dedicated teams

Adapt and execute the go-to-market strategy

Contribute to the launch of new products in an efficient manner and measure performance

Contribute to the customer loyalty and conquest strategy in order to gain market share

Study our market positions by collecting and analyzing information from the field and databases

Be the support on the sales request and forecasting process

Communication

Implement the communication plan in collaboration with the marketing team Propose and deploy a regular and impactful digital communication plan for Delphi France, including social networks and newsletters

Develop and update customer databases with the sales team, contribute to optimizing the CRM process

Develop materials and content specific to the region to increase the visibility of the brand in conjunction with the internal teams and external service providers: POS-ILV, videos, newsletters, social networks, goodies, press relations, etc. Develop promotional plans to increase our brand awareness and market share, as well as communicate with our internal and external customers

Translating and adapting central communications

Support the organization of customer shows/events to build brand awareness and intimacy with our customers

Development of market share and financial indicators

Understand key financial and economic indicators to drive growth

Analyze the price positioning and establish recommendations taking into account market and financial indicators as well as the EMEA pricing policy Contribute to the annual price review, new product pricing and price adjustments in support of the marketing team

Implement appropriate sales enablement activities to drive demand Continuous improvement

Become the expert in your category capable of training and transmitting knowledge on your product category (internal and external customers)

Become a Marketing Leader

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About The Company

Join the PHINIA team and be a part of anindustry-leading companyin fuel systems, aftermarket distribution, and combustion technologies. As we drive the transition toalternative fuelsand hydrogen combustion, we're seeking talents who want to have a positive impact on the future oftransportation. Establishedrelationships with global OEMs and a focus on balanced and synergistic exposure among multiple markets, PHINIA is the place to be.”​

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