Associate Product Marketing Manager

Responsibilities:

• Drive awareness and installs for our mobile games. Develop key messages and best practices for our marketing campaigns to maximize ROI.
• Support product marketing tactics and execution for the product’s entire lifecycle.
• Being a driving force for the use and implementation of AI tools for creative asset planning and creation.
• Look for new, creative and innovative ways to market and promote our games across different media.
• Build relationships across the organization to supply them with key player and marketing insights to continue to increase marketing activations performance.
• Analyze and report on the performance of our various ad creatives and interface with the design team to develop and test new creative strategies.
• Assist in platform submission of new App Versions with updated branding and metadata; project manage asset creation and submission coordination.
• Help inform the development of new games through market research and concept testing.

Qualifications:

• Bachelor’s Degree or equivalent experience in the field.
• Strong organizational skills with ability to multi-task and prioritize in a fast-paced environment.
• Strong understanding and experience with AI tools for writing and art ideation.
• Experience analyzing and reporting on performance of marketing campaigns.
• Exceptional written and verbal communication.
• Experience in creative & brand planning and management.
• Exceptional analytical and quantitative skills.
• Experience in running A/B tests and deriving actionable recommendations.
• Strong presentation skills in both PowerPoint and Google Slides.

A Little Bit About Us:

MobilityWare is one of the leading mobile game publishers of card and puzzle games. With our headquarters in the heart of Orange County and a growing studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time. Ever since our flagship title Solitaire hit the Apple App Store on the day it opened in 2008, MobilityWare has been entertaining gamers around the world. With a product portfolio that includes beloved hits such as FreeCell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, our games have been downloaded over 600 MILLION times.

MobilityWare was recently named one of Built in LA’s Best Places to Work for the fifth year in a row and we’ve been recognized as one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. While we’re proud to be the company behind some of mobile gaming’s most popular titles, our most important achievement is creating a work environment that encourages professional growth and prioritizes the wellness of all of our team members.

Do we have your attention yet? Here are just some of the perks of working with us:

• We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution.
• Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos!
• In the office we offer things like free lunch, free snacks, and free drinks.
• Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine.
• Growth, growth, growth - we are growing, and we would love for you to join us on the ride.
• Annual Game Jam to show off your creative chops!