Senior Lifecycle Email Marketing Manager
Job Summary
Job Description
We are seeking a performance-driven Lifecycle & Email Marketing Manager to own, build, and optimize full-funnel customer journeys aimed at converting visitors into qualified legal leads and maintaining their engagement. This role involves leading strategy and execution across email and lifecycle touchpoints, combining creative storytelling, testing, and channel coordination to drive measurable growth. You will align email marketing strategy with broader business objectives, build, test, and analyze performance to achieve key goals. Responsibilities include planning, developing, and executing email and lifecycle strategies, collaborating with content and creative teams for high-converting copy, building automation flows, and ensuring cohesive messaging. You will also manage tracking infrastructure, QA marketing assets, design and execute A/B tests, monitor metrics, and maintain documentation of campaign performance.
Must have:
- 3-5+ years in email and lifecycle marketing
- Experience in consumer segmentation
- Understanding of compliance and regulation
- Proven track record building full-funnel campaigns
- Familiarity with A/B testing and personalization
- Experience with campaign analytics and reporting
- Strong copywriting skills
- Ability to manage QA across content, lists, logic
- Working knowledge of data privacy laws (e.g., CCPA)
- Ability to manage partner relationships
Good to have:
- Familiarity with legal services marketing
- Experience in customer/product-led growth
- Exposure to Klaviyo, OptinMonster or similar tools
- Working knowledge of HTML/CSS for email
- Experience with Figma or Canva for design
- Comfort in fast-paced, high-volume environments
Perks:
- Health insurance (medical, dental, vision)
- Flexible spending accounts (FSA)
- Disability insurance
- Life and AD&D insurance
- 401(k) retirement savings plan with company match
- Paid time off (PTO)
- Paid holidays
- Commuter benefits
- Employee Assistance Program (EAP)
- Well-being coaching services
- Voluntary benefits (home, auto, pet insurance)
- Discounted legal and financial services
16 skills required
Job Details
Description
We're seeking a performance-driven Lifecycle & Email Marketing Manager who can own, build, and optimize full-funnel customer journeys that turn visitors into qualified legal leads—and keep them engaged. You’ll lead strategy and execution across email and lifecycle touchpoints, blending creative storytelling, testing, and channel coordination to drive measurable growth. This role sits at the intersection of growth, product, and performance marketing, and requires a hands-on leader who can align email marketing strategy to broader business objectives then, build, test, and analyze performance to ensure key objectives are achieved.
What You'll Do
Own Lifecycle Campaign Execution
- Plan, develop, and execute email and lifecycle strategies that guide consumers from acquisition and first visit through conversion and re-engagement.
- Collaborate with content and creative teams to develop high-converting email copy and CTAs that educate, build trust, and convert visitors into qualified legal leads.
- Build drip campaigns and automation flows across user states to support engagement and lead generation, retention, yield optimization to drive consumer lifetime value, and referrals.
- Ensure cohesive messaging across email and landing or article pages.
- Collaborate with product marketing to amplify the impact of launches, new features, and experiences.
Performance Tracking & Optimization
- Build and manage all tracking infrastructure including UTM tagging, lead forms, landing pages, and performance dashboards.
- QA all marketing assets (email lists, subject lines, content blocks, links, dynamic fields, and imaging) before launch.
- Design and execute structured A/B tests on messaging, send times, segmentation, design, and CTA format.
- Monitor engagement and performance metrics and translate insights into testable hypotheses.
- Use platforms like Klaviyo, OptinMonster, GA4, and Looker to continuously measure and refine lifecycle flows and user journeys.
- Maintain detailed documentation of campaign performance and lifecycle learnings to accelerate iteration and testing.
Build Subscriber Relationships
- Develop highly personalized campaigns that deepen engagement and reinforce trust and exceptional customer experience with every message.
- Align lifecycle touchpoints with behavioral triggers to ensure timely, relevant communication.
- Balance short-term conversion with long-term retention, brand equity and customer satisfaction.
Cross-Functional Collaboration
- Work closely with Product, and Content, and Data Teams to map lifecycle strategy to business objectives.
- Partner with design, content, and legal to ensure messaging is legally sound, visually compelling, and aligned with our brand voice, business and consumer objectives.
- Collaborate with legal marketing and SEO teams to ensure email acquisition practices and flows integrate seamlessly with other marketing channels.
What You'll Bring
- 3–5+ years in email and lifecycle marketing, ideally in high-volume B2C or lead generation environments.
- Experience in consumer segmentation
- Understanding of compliance and regulation, particularly in Legal or Healthcare areas of business.
- Proven track record of building full-funnel lifecycle campaigns that drive user action and improve retention.
- Deep familiarity with A/B testing, segmentation, personalization, across CRM/email platforms.
- Experience with campaign analytics, reporting, and lifecycle optimization.
- Strong copywriting skills that balance persuasion, clarity, and compliance especially in regulated categories like legal or healthcare.
- Ability to manage QA across content, lists, logic, and technical assets with obsessive attention to detail along with ensuring email list cleanliness.
- Working knowledge of data privacy laws such as CCPA
- Must have the ability to manage partner relationships.
Nice to Have
- Familiarity with legal services marketing.
- Experience in customer and product led growth environments.
- Exposure to Klaviyo, OptinMonster or similar tools and marketing email marketing / automation platforms.
- Working knowledge of HTML/CSS for email editing and troubleshooting or collaborating with developers for solutioning.
- Experience with Figma or Canva for light design tasks.
- High comfort level in fast-paced, high-volume environments where experimentation and rapid iteration are needed.
Who You Are
- A hybrid strategist, operator, and creative—just as comfortable digging through analytics as you are writing a compelling email messaging and strategic user flows.
- Passionate about user behavior and customer journeys; driven by the opportunity to test, learn, and win.
- Curious, self-motivated, and ready to take full ownership of email marketing and lifecycle performance.
- Organized and resourceful, with the ability to manage multiple projects without losing sight of performance outcomes.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to have a range of $80K to $120k and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands and its wholly-owned affiliates are an equal opportunity employer.
Internet Brands and its wholly-owned affiliates are an equal opportunity employer.
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