Manager, CRM

9 Hours ago • 4-5 Years • $122,400 PA - $153,000 PA

Job Summary

Job Description

As a Manager, CRM, you will drive seller communications for the alias app, setting up cross-channel campaigns. You will analyze seller behavior, develop strategies, and oversee A/B testing to improve key performance indicators (KPIs). This role involves collaborating with various teams to drive growth, presenting insights, and managing documentation. The responsibilities include managing messaging, understanding seller motivations, becoming an expert on seller behavior, overseeing testing, and establishing campaign health checks. The candidate will also be strategizing campaigns and automations to allow for scalable execution and personalization, managing playbooking and documentation, including developing and improving processes, key insights and slide presentations related to the assessment of CRM initiatives.
Must have:
  • 4-5+ years of lifecycle/CRM experience
  • Strong growth marketing background in customer acquisition
  • Familiarity working with CRM tools (Braze, Iterable)
  • Comfort with technical and regulatory aspects of marketing
  • Ability to critically think on behalf of the user
  • Data-driven and well-organized with strong project management skills
  • High attention to detail
  • Intermediate knowledge in HTML/CSS
  • Collaborative and affinity for building relationships
Good to have:
  • Working knowledge of SQL, Snowflake, or Looker
  • Experience with scripting languages like Liquid
  • Marketplace, Loyalty, B2B industry experience
  • Experience with multiple marketing channels (SMS, Content Cards)

Job Details

About the Team

An instrumental part of GOAT Group, the Marketing team oversees a wide range of activities, which aim to build awareness, consideration and loyalty for our brands. As a member of this team, you will work to execute thoughtful, data-driven marketing campaigns that drive meaningful growth for the company. 

We are looking for a Manager, CRM to come in and drive forward seller communications in support of our global reselling app, alias. In this role, you will be the day-to-day owner of the Seller CRM program, setting up cross-channel campaigns in thoughtful, strategic ways and reporting on end-to-end business results. 

You are highly analytical, meticulously organized and enjoy diving into the details on segmentation and user journey program set up, while also connecting the dots on what strategies + tactics will drive towards company goals. 

This role will report to the Senior Manager, CRM and will partner closely across the Marcom (Brand, Product Marketing, Content, Merchandising and Growth Analytics), Seller Product, Business Development and Data teams. 

In this role you will: 

  • Manage seller messaging for owned channels (Email, Push, IAM) to drive seller engagement, conversion and retention 
  • Understand seller motivations and user personas, developing an understanding of the full user lifecycle and how marketing contributes to it 
  • Become an in-house expert on seller behavior and industry best practices for pointing cohorts towards optimal LTV 
  • Oversee A/B testing calendar and quarterly calendar planning to drive incremental improvement 
  • Partner with Brand and Merchandising on data-driven content and product strategies to drive new sellers and upsell repeat sellers to a higher lifetime value 
  • Establish regular campaign health checks against core KPIs and make active recommendations for optimization 
  • Present actionable insights to the team on a biweekly basis to drive cross-team alignment and informed decision-making 
  • Strategize campaigns and automations to allow for scalable execution and personalization
  • Manage playbooking and documentation, including developing and improving processes, key insights and slide presentations related to the assessment of CRM initiatives 

We are looking for: 

  • 4-5+ years of lifecycle/CRM experience, with preferred experience in mobile apps
  • Strong growth marketing background and industry knowledge of customer acquisition, engagement, retention and journey mapping through email, push, in-app messaging and SMS 
  • Extensive familiarity working with CRM tools such as Braze, Iterable, Klaviyo, etc.
  • Comfort with the technical, regulatory and product side of marketing (audience segmentation, IP deliverability, GDPR, etc) 
  • Ability to critically think on behalf of the user (seller) 
  • Highly data-driven and well-organized with strong project management skills
  • High attention to detail 
  • Intermediate knowledge in HTML/CSS 
  • Collaborative with an affinity for building relationships across teams
  • Experience working in markets outside of North America 
  • Curious Mind: your wheels are always turning; you’re receptive to feedback, ideating constantly, excited by new opportunities and inclined towards action 

Bonus Points: 

  • Working knowledge of SQL, Snowflake or Looker 
  • Experience with scripting languages like Liquid 
  • Marketplace, Loyalty, B2B and/or Luxury industry experience 
  • Experience with multiple marketing channels (SMS, Content Cards, User Acquisition)

Similar Jobs

Google - Software Engineer III, Full Stack, Google Cloud

Google

Bengaluru, Karnataka, India (On-Site)
4 Months ago
IManage - Full Stack Senior Developer (ReactJS, NodeJS)

IManage

Bengaluru, Karnataka, India (Hybrid)
6 Months ago
The Walt Disney Company - Senior Software Engineer, Ad Platforms

The Walt Disney Company

Washington, United States (On-Site)
2 Weeks ago
Nagarro - Staff Engineer, .Net Fullstack

Nagarro

Colombia (Remote)
6 Months ago
Motorola Solutions - Senior Salesforce Developer

Motorola Solutions

Bengaluru, Karnataka, India (On-Site)
3 Hours ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

CoolGames - Game Developer Internship

CoolGames

Amsterdam, North Holland, Netherlands (Hybrid)
1 Month ago
N-iX - Senior Front End Engineer (Angular + Blazor)

N-iX

Poland (Hybrid)
2 Months ago
IGG - News Editor (Indian)

IGG

Fuzhou, Fujian, China (On-Site)
6 Months ago
Next Level Business Services - Web Front end Developer

Next Level Business Services

Jersey City, New Jersey, United States (On-Site)
6 Months ago
Relic Entertainment - 2D Artist / Generalist

Relic Entertainment

London, England, United Kingdom (On-Site)
4 Hours ago
Google - Software Engineer III, Full Stack, Google Cloud Unified Fulfillment Optimization

Google

Boulder, Colorado, United States (On-Site)
2 Days ago
Netomi - L2 Support Engineer

Netomi

Gurugram, Haryana, India (Hybrid)
6 Months ago
WebFX - Jr. Marketing Analytics Specialist - Account Manager

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
5 Months ago
Workato - Senior Frontend Engineer

Workato

Sofia, Sofia City Province, Bulgaria (On-Site)
8 Hours ago
Level AI - Senior Frontend Engineer

Level AI

Noida, Uttar Pradesh, India (Hybrid)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Worldwide

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

New York, New York, United States (On-Site)

Miami, Florida, United States (On-Site)

Hong Kong, Hong Kong (On-Site)

Teterboro, New Jersey, United States (On-Site)

Philippines (On-Site)

Los Angeles, California, United States (On-Site)

Fontana, California, United States (On-Site)

Brampton, Ontario, Canada (On-Site)

Brampton, Ontario, Canada (On-Site)

View All Jobs

Get notified when new jobs are added by Goat Group

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug