Measurement Lead, Large Customer Sales
Job Summary
Job Description
The Measurement Lead role at Google involves collaborating with large brand advertisers and agencies to develop strategic measurement plans using Google's solutions. Responsibilities include leveraging advanced brand measurement techniques (cross-media measurement, brand lift studies, MMM) to demonstrate the value of Google advertising. The role requires creativity in finding new ways to meet client needs through collaborations with internal teams and partners, consulting on measurement beyond brand (incrementality, attribution), and supporting sales teams in identifying measurement opportunities. A strong understanding of the digital ad ecosystem, privacy changes, and Google's measurement capabilities is essential. The ideal candidate possesses excellent communication and relationship-building skills.
Must have:
- 8+ years experience in digital media, sales, marketing, or product roles
- Proven ability to demonstrate media efficiency and effectiveness for advertisers
- Experience building executive client relationships and influencing measurement strategies
- Expertise in solving measurement challenges creatively
- Advanced knowledge of brand measurement approaches (MMM, Brand Lift Studies)
Good to have:
- Experience in incrementality or attribution measurement
- Knowledge of Google's measurement capabilities across ad platforms
- Understanding of the digital ad ecosystem and recent privacy changes
- Ability to translate client needs into new product opportunities
- Excellent cross-functional stakeholder management
3 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in digital media, sales, marketing, or product roles.
- Experience proving media efficiency and effectiveness for advertisers in the brand space, leveraging tools such as MMMs, Brand Lift Studies, reach tools and more.
- Experience developing executive customer relationships to influence measurement strategies.
- Experience solving measurement tests via creative solutions.
Preferred qualifications:
- Experience in measurement solutions beyond brand measurement, like incrementality or attribution.
- Knowledge of Google measurement capabilities across ad and media platforms.
- Understanding of the digital ad ecosystem and recent privacy changes.
- Ability to translate client business needs into new product opportunities.
- Excellent cross-functional stakeholder management to solve issues for clients.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users. Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.Responsibilities
- Consult with brand advertisers and agency partners to understand the measurement goals and assess how Google measurement solutions can effectively address the needs via a strategic measurement plan.
- Leverage advanced brand measurement approaches including cross-media measurement, brand lift studies, Marketing Mix Modeling (MMM) and others to prove the value of Google’s brand advertising to our client's business.
- Develop and be creative in finding new ways to meet the needs through working with our ecosystem, partnerships and product teams.
- Consult on measurement disciplines beyond brand for the performance portions of spend across brand advertisers including incrementality tests, attribution and durable measurement infrastructure.
- Support specialists to our front-line sales teams on realising client-level and cross-team level measurement opportunities.
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