Senior Manager, Publishing Product Management - 2XKO in APAC

Role overview

As the Sr. Manager, Publishing Product Management - 2XKO in APAC, you will be responsible for leading the publishing efforts and community engagement in locally served countries and languages within your subregion. Reporting to the General Manager of Publishing and Esports in APAC, you will drive subregional strategies aligned with the broader regional and global objectives. Your deep understanding of market trends and cultural nuances will be critical as you work to deliver exceptional value to players while ensuring optimal operational efficiency and performance.

You will play a key role in advocating for your subregion’s needs in global decision-making processes and ensuring that subregional product ecosystems and community involvement thrive. In this role, you’ll also oversee budgeting and resource allocation to support the successful execution of regional goals.

Key Responsibilities

• Develop and execute subregional strategies aligned with regional and global priorities, focusing on product ecosystems, community engagement, and market trends
• Represent the region in ecosystem-level conversations, participating in key workstreams to ensure regional needs are addressed. 
• Build strong relationships with internal and external stakeholders, ensuring regional needs are prioritized in global decision-making
• Identify risks in regional projects and provide cultural and market expertise to ensure alignment with global strategies.
• Build and manage a high performing, regionally diverse team. Recruit and mentor team members and foster a diverse and growth-oriented team environment.

Required Qualifications

• Bachelor's degree in marketing, business administration, or comparable work experience.
• 8+ years of in depth experience in game publishing or a similar field, with a focus on leading regional or subregional teams to deliver on product, marketing, and ecosystem goals.
• 5+ years of experience in management roles within gaming, sports, or media industries.
• Significant experience in launching or scaling game products or services across different regions or markets.
• Extensive experience working in a global video game or entertainment company, with a strong understanding of the fighting game genre player base and community.
• Deep understanding of cultural nuances and regional market trends, with the ability to advocate for local needs in global decision-making.
• Proven ability to manage multiple complex projects or initiatives simultaneously, ensuring alignment with global goals, timelines, and budget constraints.
• Proven success working in a matrixed environment, managing cross-functional teams across various geographies.
• Proven experience in managing regional budgets, including allocating resources effectively and tracking financial performance.

Desired Qualifications

• Advanced degree (MBA or equivalent) in business, marketing, or a related field.
• Multilingual capabilities relevant to the subregions, enhancing communication with local stakeholders and partners.
• Strong analytical skills, with the ability to interpret complex data and translate it into actionable strategies for publishing and community engagement.
• Deep expertise in the fighting game genre, including its market dynamics, competitive scene, player communities, and cultural impact.