Traffic Acquisition Specialist

1 Month ago • All levels • Sales

Job Summary

Job Description

This role is for a Traffic Acquisition Specialist with experience in acquiring organic traffic from Google. The ideal candidate will be passionate about SEO trends and eager to influence the visibility of major media services in Poland. Responsibilities include developing and implementing content and Paid strategies, analyzing data, and identifying growth opportunities. This position involves collaboration with editorial teams, SEO specialists, and data teams, offering the chance to implement personal ideas in a dynamic media environment.
Must have:
  • Experience with Google Organic, Discover, and News traffic acquisition
  • Interest in SEO and current trends
  • Proficiency with SEO tools (GSC, Ahrefs, Senuto)
  • Data analysis and SEO content optimization skills
  • On-site and content SEO knowledge
  • Good work organization and project independence
  • Communicative English proficiency
Good to have:
  • Basic HTML and CSS knowledge
  • Interest in task automation

Job Details

Traffic Acquisition Specialist

Klient Ringier Axel Springer Polska Sp. z o.o.
Miejsce pracy Warszawa
Region mazowieckie (Polska)
Opis oferty Jeśli masz doświadczenie w pozyskiwaniu ruchu organicznego z Google, śledzisz trendy SEO z wypiekami na twarzy i chcesz mieć realny wpływ na widoczność największych serwisów medialnych w Polsce – ta rola jest dla Ciebie! Szukamy osoby, która wesprze nas w rozwijaniu i wdrażaniu strategii contentowych oraz Paid, analizie danych i odkrywaniu nowych możliwości wzrostu. Czeka Cię współpraca z redakcjami, specjalistami SEO i zespołem data, a także przestrzeń do wdrażania własnych pomysłów w dynamicznym środowisku medialnym.
Zakres obowiązków
  • Opracowywanie i wdrażanie strategii contentowej oraz Paid dla serwisów Ringier Axel Springer Polska
  • Współpraca z redakcją i copywriterami, w tym zlecanie i weryfikacja treści pod kątem SEO
  • Codzienna analiza widoczności serwisów Grupy RASP
  • Monitorowanie konkurencji i trendów w branży
  • Tworzenie strategii słów kluczowych i planów contentowych
  • Przeprowadzanie audytów contentowych i koordynacja projektów wzrostowych
  • Opracowywanie strategii zwiększania zasięgu organicznego serwisów Grupy RASP Analiza danych
    i rekomendowanie dalszych usprawnień
Wymagania
  • Doświadczenie w pozyskiwaniu ruchu ze źródeł Google Organic, Google Discover i Google News
  • Zainteresowanie tematyką SEO i aktualnymi trendami
  • Praktyczna znajomość narzędzi SEO (w tym: GSC, Ahrefs, Senuto)
  • Umiejętność analizy danych i optymalizacji treści pod SEO
  • Znajomość On-site i content SEO
  • Dobra organizacja pracy i samodzielność w prowadzeniu projektów
  • Komunikatywna znajomość języka angielskiego

    Mile widziane:
  • Podstawowa znajomość HTML i CSS oraz zainteresowanie automatyzacją zadań
Data ostatniej modyfikacji piątek, 25 lipca 2025

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About The Company

Axel Springer is a media and technology company. The company's mission is to empower free decisions for people around the world through independent journalism and innovative offerings. Axel Springer operates in more than 40 countries with a presence in all major digital markets and generated 3.8 billion euros in revenue in 2022. Axel Springer is the media and technology company.

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