Coordinator, CRM & Lifecycle

6 Days ago • All levels • $55,000 PA - $70,000 PA

Job Summary

Job Description

The CRM & Lifecycle Coordinator will contribute to developing and managing customer-focused relationships by planning and building highly targeted CRM lifecycles and campaigns across different brands, markets, and products. The role involves strategizing, building, and executing B2C lifecycle marketing campaigns to provide an excellent player experience. Responsibilities include coordinating campaigns, briefing teams, building communication components, implementing testing strategies, collaborating on campaign results analysis, and supporting the team. This person will also support the wider Retention team in the implementation of new technologies, processes, or testing methodologies.
Must have:
  • Coordinate and implement campaigns across brands and markets.
  • Brief content/design/BI teams on requirements.
  • Build communication components in relevant systems.
  • Implement ongoing testing strategies.
  • Analyze and report campaign results.
  • Possess iGaming and Sports Betting Industry knowledge.
  • Have a foundational understanding of CRM tooling.
  • Possess excellent communication skills.
  • Manage multiple and changing priorities.
Perks:
  • Annual leave
  • Annual bonus
  • 401K Program
  • Health insurance
  • Home office allowance

Job Details

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. Its shares trade on the New York Stock Exchange under the ticker symbol "BALY".

Well, what about the team?

Bally's is looking for a CRM & Lifecycle Coordinator to contribute to the development and management of customer-focused relationships by planning and building highly targeted and engaging CRM lifecycles & campaigns across various brands, markets and products. The objective is to analyze and optimize CRM to create a personalized and world-class experience. The successful candidate will require the ability to be very structured in their work and adapt to a fast-paced environment.

As a CRM & Lifecycle Coordinator for North America, you will be the driving force for supporting online casino and sportsbook CRM retention marketing efforts and collaborate with key stakeholders across the organization. This role’s primary mission will be to strategize, build and execute B2C lifecycle marketing campaigns with the primary goal of providing a best-in-class player experience.

So, what will you be doing?

  • Coordinating and implementing campaigns & comms across multiple brands, markets, products, and customer segments, as briefed by the CRM Team Lead or other stakeholders
  • Briefing the content/design/BI teams on creative, copy, and data requirements to ensure smooth, high-quality asset delivery.
  • Building all the components of communications & campaigns in their respective systems, across channels including email, push notification, and Direct Mail
  • Implementing testing strategies on an ongoing basis to ensure that optimization remains at the heart of all communications
  • Collaborating with the BI department and the Insights Team to analyze and report on campaign results
  • Ensuring that relevant stakeholders have visibility of existing or future lifecycles and campaigns
  • Supporting the wider Retention team in the implementation of new technologies, processes, or testing methodologies
  • Collaborating with a wider Retention team and other departments for the ongoing improvement of CRM tools and processes
  • Performing other job duties as requested

And what are we looking for?

  • Demonstrate the ability to lead teams that embody Bally’s core values and thrive as a team member.
  • Have iGaming and Sports Betting Industry knowledge
  • Have a foundational understanding of CRM tooling ex. Braze and related platforms coupled with a solid understanding of platform metrics
  • Possess excellent written, verbal communication, and presentation skills
  • Be creative, passionate, and have a go-getter attitude
  • Be able to manage multiple and changing priorities and adhere to deadlines
  • Be proficient in MS Office (Word, Excel, PowerPoint)
  • Be comfortable analyzing data and consumer research
  • Have exceptional Organizational Skills

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer

- Annual leave

- Annual bonus

- 401K Program

- Health insurance

- Home office allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

Equal Opportunities

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.

We believe passionately that employing a diverse workforce is central to our success, this is our superpower.

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

Flexible Working

At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week. 

 

Salary Range: $55,000 - $70,000 USD

 

#LI-AV1 

Similar Jobs

Scale AI - Engagement Manager

Scale AI

Honolulu, Hawaii, United States (On-Site)
2 Weeks ago
Jane Street - Operations Specialist

Jane Street

Hong Kong (On-Site)
2 Weeks ago
Varonis  - Human Resources Business Partner

Varonis

Morrisville, North Carolina, United States (On-Site)
6 Months ago
ADrk studios - Entry Level Electrical Fabricator

ADrk studios

Argyle, New York, United States (On-Site)
2 Weeks ago
WebFX - Remote Copywriter: Technology & SaaS

WebFX

South Africa (Remote)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Reddit - Client Account Manager, Mid-Market

Reddit

London, England, United Kingdom (Hybrid)
1 Week ago
PwC - Sustainability Associate

PwC

Almaty, Almaty Region, Kazakhstan (On-Site)
7 Months ago
Powerintegration - Equipment Engineer

Powerintegration

Penang, Malaysia (On-Site)
1 Month ago
Canva - Enterprise Engagement Advocate

Canva

(Remote)
1 Week ago
London stock Exchange - Associate Manager, Accounts Receivable

London stock Exchange

Colombo, Western Province, Sri Lanka (On-Site)
6 Days ago
Black Bery - Business Systems Analyst

Black Bery

Waterloo, Ontario, Canada (On-Site)
1 Week ago
CD PROJEKT RED - Engineering Director

CD PROJEKT RED

Boston, Massachusetts, United States (On-Site)
2 Days ago
TransUnion - Metrics and Reporting Analyst

TransUnion

(Remote)
1 Week ago
NVIDIA - HR Business Partner

NVIDIA

Shanghai, Shanghai, China (On-Site)
3 Months ago
Critical mass - Activation Assistant

Critical mass

New York, New York, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Jersey City, New Jersey, United States

NVIDIA - Senior Signal and Power Integrity Engineer - Hardware

NVIDIA

Austin, Texas, United States (On-Site)
2 Months ago
The Walt Disney Company - Lead Software Engineer - Full-Stack

The Walt Disney Company

San Francisco, California, United States (On-Site)
1 Month ago
Infinity Ward - Narrative Designer (Writer) (Temporary)

Infinity Ward

Los Angeles, California, United States (On-Site)
1 Week ago
Zoox - Staff/Senior Staff Software Platform Engineer

Zoox

Foster City, California, United States (Hybrid)
6 Months ago
Google - Strategy and Operations Senior Associate

Google

San Francisco, California, United States (On-Site)
4 Weeks ago
AI Fund - ML Engineer

AI Fund

San Francisco, California, United States (On-Site)
3 Weeks ago
Inkittt - VP of Operations

Inkittt

San Francisco, California, United States (Hybrid)
5 Months ago
Nagarro - Associate Engineer, Tech support

Nagarro

Austin, Texas, United States (On-Site)
6 Months ago
Epic Games - Principal Cloud Engineer

Epic Games

Cary, North Carolina, United States (On-Site)
3 Months ago
Falcon X - Senior Manager, FP&A

Falcon X

New York, New York, United States (Hybrid)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

London, England, United Kingdom (On-Site)

London, England, United Kingdom (On-Site)

Gibraltar (On-Site)

London, England, United Kingdom (On-Site)

London, England, United Kingdom (On-Site)

Newcastle-under-Lyme, England, United Kingdom (Hybrid)

Toronto, Ontario, Canada (Hybrid)

Shreveport, Louisiana, United States (On-Site)

Jersey City, New Jersey, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Bally's Corporation

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug