Growth Marketing Analyst

Growth Strategy & Execution:

• Develop and implement data-driven strategies to drive customer acquisition, engagement, and retention.
  
• Collaborate with product, design and engineering teams to align growth initiatives with overall business goals.
  

Email Marketing Optimization:

• Launch, manage, and optimize multi-channel marketing campaigns, with a focus on customer experience, conversion and retention.
  
• Run A/B tests, analyze campaign performance, and continuously refine to improve key metrics such as open rates, click-through rates (CTR), and conversion rates.
  

Data Analysis & Reporting:

• Analyze customer behavior, product performance, and market trends to provide insights on how to maximize user conversion and identify growth opportunities.
  
• Track and report on key growth metrics, including CAC (Customer Acquisition Cost), CLV, email campaign performance, and upsell funnel success.
  
• Present data insights to key stakeholders and provide actionable recommendations for future growth initiatives.
  

Required Skills:

We're looking for someone who is organized, self-motivated, and takes ownership of their projects and tasks. The required skills are

• Education: Bachelor’s degree in Marketing, Business, Economics, Data Science, or a related field.
  
• Experience: 2-4 years of experience in a growth marketing, product marketing, or marketing analyst role, preferably in a startup or high-growth company.
  
• Marketing Channels: Proven experience in email marketing, and familiarity with other digital marketing channels such as paid media, SEO, and social media.
  
• Data Analysis: Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
  
• Tools & Platforms: Experience with marketing and analytics tools such as Google Analytics, Tableau, ActiveCampaign and other CRM/email marketing tools would be preferred.
  
• Communication: Excellent communication skills, strong analytical and problem solving skills, be able to find good solutions to simple and complex problems, and known for getting things done.
  
• Team Collaboration: Strong collaboration skills to work effectively across teams, including product, sales, and engineering.