Marketing Manager, B2C (Global)

2 Months ago • 5 Years +

Job Summary

Job Description

The B2C Marketing team aims to design and execute marketing campaigns to boost revenue, collaborating with Sales, Design, and Digital Marketing. Responsibilities include assessing market landscapes to identify opportunities, developing tailored marketing plans, designing Go-To-Market plans, creating pitch decks, reporting on campaigns to optimize channels, and maintaining relationships with stakeholders. The role involves strategic collaboration with the Sales function and broader Marketing team.
Must have:
  • 5+ years of B2C or growth marketing experience.
  • Experience working collaboratively across functions.
  • Strong understanding of B2C marketing principles.
  • Excellent written and verbal communication skills
Good to have:
  • Experience with account management.
  • Experience with the Gaming industry
  • Ability to effectively articulate complex ideas.
Perks:
  • Wellness Boost for physical and mental well-being.
  • Customized Benefits with a flexible plan.
  • Growth Opportunities with clear progression paths.
  • Skill Development through training resources.
  • Volunteer Time Off to make a difference.
  • Family Support with paid Family Care Leave.

Job Details

What We Do
Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.
Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.
Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).
For more on how Coda helps publishers grow faster and smarter, visit coda.co.
The B2C Marketing team’s goal is to design and execute marketing campaigns to drive incremental revenue, partnering with the Sales, Design and Digital Marketing team. The team is responsible for developing marketing strategies based on solid market understanding, designing Go-To-Market plans with competitive consumer value propositions and executing marketing plans with attention to details.
This role specifically focuses on key gaming accounts by identifying marketing opportunities to scale existing businesses and developing compelling pitch decks to win new business. You will report to the Director, B2C Marketing and will be a key strategic collaborator with the Sales function along with the broader Marketing tea

Responsibilities:
    • Market Landscape Assessment: Identify opportunities in new titles, markets, and segments through market analysis and strong partnerships ahead of the competition.
    • Marketing Plan Development: Tailor plans for clients to leverage Coda’s product suite and diversify monetization with superior value proposition
    • GTM Plan Design: Design holistic GTM plan with TOFU, Coda Own & Operated media and paid media (SEM/Affiliates) to maximize marketing exposure within budget
    • Pitch Deck Development: Develop persuasive GTM pitch decks with strategic plans, financial estimates, and collaboration with Sales to secure new deals.
    • Report and analyze on campaigns and consumer funnels to help optimize marketing channels and ultimately how we grow revenue with higher ROI.
    • Establish and maintain relationships with key stakeholders, including but not limited to Sales, Design, B2B Marketing, Digital Marketing teams.
    • Stay up-to-date with B2C marketing trends, technologies, and competitor activity, identifying opportunities for driving innovation and competitive advantage.

Requirements:
    • Bachelor's degree in marketing, business, or a related field. 
    • At least 5 years of experience in B2C or growth marketing
    • Experience working collaboratively across functions
    • Strong understanding of B2C marketing principles and strategies, preferably in/with Gaming industry
    • Experience with account management is preferred but not required
    • Excellent written and verbal communication skills, with the ability to effectively articulate complex ideas and strategies in both English and Mandarin
    • Strong analytical and problem-solving skills, with experience in data-driven decision making.
    • Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting deadlines.

Working at Coda
With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.
If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you!
Our Perks*
Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter!
Customized Benefits: Tailor your benefits with our flexible plan.
Growth Opportunities: Unlock your potential through clear progression paths.
Skill Development: Access training resources to fuel your personal and professional growth.
Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
Family Support: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.
*Benefits are reviewed and updated on a yearly basis
We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!

Similar Jobs

Playtika - C# Client Developer

Playtika

Poland (Hybrid)
5 Months ago
Sorare  - Product Designer

Sorare

Paris, Île-de-France, France (Hybrid)
1 Month ago
Sorare  - People Operations Manager

Sorare

Paris, Île-de-France, France (Hybrid)
1 Month ago
Universal Music - Senior Staff Accountant

Universal Music

Los Angeles, California, United States (Hybrid)
2 Months ago
Applike Group - Design Lead

Applike Group

Hamburg, Hamburg, Germany (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

FanCode - ML Engineer

FanCode

Mumbai, Maharashtra, India (On-Site)
5 Months ago
Coda - Customer Support Specialist (Arabic & English)

Coda

Jakarta, Indonesia (Hybrid)
3 Weeks ago
ION - Product Management Analyst

ION

Pune, Maharashtra, India (On-Site)
6 Months ago
Kolibri Games - Senior Unity Developer (Tech-Art)

Kolibri Games

Berlin, Berlin, Germany (Hybrid)
1 Month ago
Take-Two Interactive - Senior Product Security Engineer

Take-Two Interactive

(Remote)
1 Day ago
The Walt Disney Company - Software Engineer II - C++

The Walt Disney Company

San Francisco, California, United States (On-Site)
2 Weeks ago
Skillz - Lead Data Engineer

Skillz

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Samsung Semiconductor - Senior Manager, Foundry Sales Account Manager and Business Development

Samsung Semiconductor

San Jose, California, United States (On-Site)
7 Months ago
Polygon Labs - Senior Compiler Engineer (Miden)

Polygon Labs

(Remote)
1 Month ago
Ruby play - IFRS controller/Finance manager

Ruby play

(Remote)
1 Day ago

Get notifed when new similar jobs are uploaded

Jobs in Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Google - Field Sales Representative, Google Cloud

Google

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
2 Weeks ago
Animoca Brands - Frontend Developer

Animoca Brands

Malaysia (Remote)
6 Months ago
Google - Technical Account Manager, Google Cloud Consulting

Google

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
1 Week ago
QS Quacquarelli Symonds - Senior Finance Analyst

QS Quacquarelli Symonds

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)
15 Hours ago
ByteDance - Datacenter Operation Lead, Infrastructure Engineering

ByteDance

Kulai, Johor, Malaysia (On-Site)
3 Months ago
Streamline Media Group  Inc  - Lead Game Programmer

Streamline Media Group Inc

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
8 Months ago
Power Integrations - Purchasing Manager

Power Integrations

Penang, Malaysia (On-Site)
6 Months ago
GosuGamers - Senior Social Media Executive (Honor of Kings)

GosuGamers

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
2 Months ago
NinjaVan - Internship (Operation Excellence)

NinjaVan

Shah Alam, Selangor, Malaysia (On-Site)
6 Months ago
NinjaVan - Intern, Finance

NinjaVan

Subang Jaya, Selangor, Malaysia (Hybrid)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Coda is a global leader in out-of-app monetization and commerce solutions, trusted by over 300 publishers to drive revenue growth and deepen customer engagement. With access to 90% of the world’s preferred payment methods, Coda connects digital businesses to more than 200 million paying users worldwide.

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)

Bangkok, Thailand (On-Site)

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)

Tokyo, Japan (Hybrid)

Singapore, Singapore (On-Site)

Bangkok, Thailand (Hybrid)

View All Jobs

Get notified when new jobs are added by Coda

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug