The role is for a Senior Associate - Key Account Management (KAM) within the EDC Retail team. The primary responsibility is to increase sales of devices among merchants in a designated area. This involves physically visiting micro markets, identifying and selling to quality merchants, and minimizing risks associated with fraud and chargebacks through careful merchant onboarding. The associate must adhere to risk guidelines and resolve high-risk merchant issues. Additionally, the role requires seeking references from converted clients and collaborating with internal Business & Technology teams to address technological bottlenecks, acting as a brand ambassador for Paytm.