The US Consumer Offers Business Development Lead will be responsible for leading affordability programs in partnership with various teams, including channel partners, sales teams, Marcom, and Finance. This role involves developing and proposing competitive offers around trade-in, upgrade programs, subscriptions, and installment models. The lead will engage with resellers, maintain key relationships, propose new projects with Apple partners, and ensure flawless execution. They will also work with internal stakeholders to present, approve, implement, and monitor the offer and go-to-market strategies. The role requires a focus on innovation and a competitive approach to proposals, with the need to measure, report, and implement takeaways for future offers. Additionally, the lead will promote innovation and new technology to improve Apple's hardware performance and user experience.