User Acquisition Specialist
Job Summary
Job Description
The User Acquisition Specialist will be responsible for launching and scaling new music games globally through various organic and non-organic channels. This role involves managing and running user acquisition campaigns across platforms like Google, Facebook, Applovin, and Mintegral. The specialist will analyze market and competitor performance, ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), and A/B test creatives to understand user behaviors and define UA strategies. Collaboration with creative teams for UA insights and with global vendors/ad networks for campaign optimization is crucial. The role also requires understanding and implementing ad network best practices and exploring new networks to expand user inventories.
Must have:
- Manage user acquisition campaigns across platforms
- Analyze campaign metrics and user behavior
- Optimize campaigns with ad networks
- Work with creative teams for UA insights
- 1-2 years experience in performance marketing
- Familiarity with mobile marketing attribution tools
- Data analysis and strategic planning skills
- Good English writing and speaking skills
Good to have:
- In-app marketing experience
- Ability to multitask and manage deadlines
- Creative mindset and trend identification
- Customer-oriented and innovative
- Hunger for learning and self-development
- Resilient and adaptable
- Love for music and music games
- Experience in the gaming industry
- Comfortable with data and insights
- Entrepreneurial spirit
- Proactive learning and knowledge sharing
Perks:
- Competitive salary and benefit packages
- ESOP package
- Personal learning and well-being budget
- Team-building budget
- Lunch and parking allowance
- Minimum 12 days paid annual leave
- 10 days paid sick leave
- 12 days work from home per year
- Opportunity to work on exciting mobile game projects
- Collaborative and supportive team environment
- Continuous learning and growth opportunities
6 skills required
Job Details
OBJECTIVES
Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)
WHAT WILL YOU DO
- Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
- Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
- Work closely with Creative teams to provide UA insights to improve product marketability
- Work closely with global vendors/ ad networks to optimize campaigns
- Understand and implement each ad networks best practices as well as test new ad networks to expand user inventories
QUALIFICATIONS
- 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
- In-app marketing experience for driving deeper conversions
- Data analysis, Strategic & Tactical planning, Problem solving
- Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
- Good communication (English writing and speaking skills)
- Possess a creative mindset and an instinct for identifying trends.
- Customer-oriented, Innovative, Emotional intelligence
- Hunger and humble for learning, sharing, teamwork and self-development
- Resilient and adaptable under changes and uncertainties
- You love music and music-related products
- Love to interact with mobile music games/ apps
- Prior experience in gaming industry
- Being comfortable with data and turning multiple sources of data into insights
- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
- Fanatic learner: proactive learning and sharing knowledge
WILL BE A PLUS
WHAT WE OFFER
- Competitive salary and benefit packages.
- ESOP package for all levels.
- Personal learning and well-being budget
- Team-building budget
- Lunch and parking allowance
- Minimum 12 days of paid annual leave, plus 10 days of paid sick leave
- 12 days working from home per year
- Opportunity to work on exciting mobile game projects.
- Collaborative and supportive team environment.
- Continuous learning and growth opportunities.
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