Consumer Marketing Analyst

1 Month ago • 4 Years + • Marketing

Job Summary

Job Description

The Consumer Marketing Analyst is responsible for preparing new product introductions, driving marketing communication, and ensuring business performance in Mexico and North Latam. This role supports the marketing strategy, deploys activities, and guarantees business growth within Marketplaces and key clients. The analyst partners with Marketing, Media, and Commercial teams to drive business growth through activities and campaigns based on global roadmaps and local market requirements. They analyze the consumer experience journey to identify key triggers and barriers, informing marketing objectives and behavior shifts. Additionally, the analyst participates in developing shopper marketing plans for successful new proposition launches aligned with consumer expectations and market conditions.
Must have:
  • 4+ years of experience in marketing (B2C)
  • Market intelligence skills
  • Product portfolio management
  • Marketing content creation
  • Degree in marketing, communications, or business
  • Resourcefulness and innovative problem-solving
  • Agility to execute in a fast-paced environment

Job Details

Job Title

Consumer Marketing Analyst

Job Description

Consumer Marketing Analyst

The Consumer Marketing Analyst is responsible for preparing new product introduction, driving marketing communication and ensuring business performance in Mexico and North Latam's sales ambition to grow.

 

Your role:

  • Support the marketing strategy, deploying activities, and guaranteeing growth business results within Marketplaces and key clients in Mexico and North LATAM Countries.
  • You will partner with Marketing, Media, and Commercial teams, in order to drive business growth via activities and campaigns, based on global roadmap and local market requirements.
  • Analyzes the consumer experience journey across categories to identify key triggers and barriers, helping to inform the marketing objectives and required behavior shifts to meet business goals.
  • Participates in the development of shopper marketing plans with relevant teams, ensuring the successful launch of new propositions that are in line with consumer expectations and market conditions.

You're the right fit if:

  • You’ve acquired +4 years of experience in marketing in B2C Companies.
  • Your skills include market intelligence, product portfolio and marketing content creation.
  • You have a degree in marketing, communications, or business.
  • You’re a resourceful person, eager to find alternatives in a innovative way.
  • You have agility to execute in a fast-paced environment

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

 

 This is an office role in our office in Huixquilucan (Interlomas).

 

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help improve the lives of others.

 

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About The Company

At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life.For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health.Together, we deliver better care for more people because we believe that every human matters.

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