Freelance Producer + Social Media Coordinator
Job Summary
Job Description
Sofar Sounds is seeking a Freelance Producer + Social Media Coordinator for a contract, commission-only role based in Northern Virginia. The position involves curating, producing, and promoting intimate live music experiences and other events. Responsibilities include building the Sofar community in the local area, executing marketing initiatives, selling sponsorships, and expanding Sofar's presence. The role will focus on Northern Virginia, specifically Arlington and Alexandria, and the Georgetown neighborhood of Washington D.C. The producer will collaborate with other local producers to develop strategy, manage social media channels, and highlight local artists, venues, and crew. Candidates should have strong business acumen, awareness of cultural trends, community connections, and entrepreneurial skills to overcome challenges and ensure successful events.
Must have:
- Deep connections to local scene and community building.
- 3-5 years of experience in live event curation, production, and promotions.
- Proficiency in social media, including creating reels and understanding trends.
- Experience selling event sponsorships or marketing activations.
- Ability to pitch ideas and close partnership deals.
- Strong understanding of the city's neighborhoods and popular spots.
- Excellent relationship-building skills with organizations, media, and businesses.
- Professionalism and ownership in all opportunities.
- Exceptional time management and clear communication skills.
- Ability to work autonomously while staying connected to the organization.
Good to have:
- Experience in the live events or experiential marketing space.
- Understanding of how to promote and build strategic alliances to sell tickets.
Perks:
- Flexible schedule (activities likely over weekends and evenings).
3 skills required
Job Details
Note: while this role is hybrid, candidates must be local to Northern Virginia.
About Us
Sofar Sounds is a global community that connects creatives and audiences through unique and intimate experiences. We bring people together to create space for discovery, community and connection in non-traditional, unexpected places across 78 countries and growing.
We are deeply passionate about the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to. Discovering and supporting artists gets us out of bed every morning – and knowing that we’re creating memorable, intimate fan experiences worldwide drives our work forward.
The Role
As a Freelance Local Producer, you’ll curate, produce, and promote concerts and other live events to build a strong and vibrant Sofar community in your city. You’ll be a true Sofar ambassador – mapping out your area’s strategy and supported by the central Global Communities team as you produce exceptional events, conceptualize and execute local marketing initiatives, sell local sponsorships and private shows, and expand Sofar’s footprint.
This role will focus on producing concerts and other live events in Northern Virginia, to include Arlington and Alexandria, as well as the Georgetown neighborhood of DC to strengthen Sofar DC’s presence in the DMV. You’ll collaborate with our other local producers in the area to develop the overall Sofar DC strategy, and you’ll personally lead our local social channels to promote upcoming shows and highlight the local artists, venues, and crew that make Sofar great.
Our Producers have strong business sense, maintain a keen awareness of cultural trends, and have communities that they can easily tap in to organize amazing live events (including performers, unique locations, sponsors, etc.). They’re entrepreneurial, resourceful, and driven; whether it’s figuring out how to creatively sell tickets or dealing with a live event curveball, they know how to get things done and thrive on the challenge. If this sounds like you, we can’t wait to meet you!
*Please note that our Producers are freelancers who earn commission-based pay on a per-event basis. It will allow for a flexible schedule, but your activities will likely take place over weekends and evenings.
- Strengthen Sofar’s brand in your local community, promoting and selling tickets in your city with self-directed local marketing tactics.
- In collaboration with other local producers, create a vision to build and execute a strategy for Northern Virginia, with an emphasis on Arlington and Alexandria, as well as the Georgetown neighborhood of DC - number of monthly shows, neighborhoods, show theme ideas, etc.
- Lead curation and booking for experiences in Arlington, Alexandria, other Northern Virginia communities, and Georgetown with the highest-quality, diverse set of artists and venues, continuing to grow our networks, as needed.
- Own the staffing and quality of shows in Northern Virginia and Georgetown, working to ensure magical experiences that are rooted in hospitality
- Manage Northern Virginia and Georgetown’s financial performance, ensuring financial success and health of every eventBuild relationships with local businesses to drive sales of sponsorships and private eventsIdentify and build relationships with local organizations with like-minded audiences to build community, broaden our reach, and co-promote shows.
- Collaborate with other local leaders to grow your city through diverse experiences that generate buzz and amplify Sofar’s brand awareness
- Support Sofar’s Business Partnerships and Global Communities teams by ensuring high-quality curation and seamless event operations for inbound partnership opportunities that elevate the Sofar brand
- Support the overall growth and visibility of Sofar in DC by managing our local social channels and using them to tell stories about local venues, artists, and crew and promote upcoming shows
- You have deep connections to your local scene and play an active role in building community around it
- You have 3-5 years of experience in live event curation, production, and promotions
- Social media is your native language: you can whip up a reel in your sleep, trending audio lives rent-free in your head, and you’re on top of the latest meme or viral moment before it peaks
- You have experience selling event sponsorships or marketing activations, preferably in the live events or experiential marketing space
- You’re confident pitching ideas and event concepts to potential sponsors and have a track record of closing partnership deals
- You have a strong pulse on your city, the unique nature of each neighborhood, and where people like to spend their free time
- You’re a natural connector and excel at building relationships with diverse community-driven organizations, media partners, or local businesses that would add strategic and financial value to your vertical's growth
- You understand how to promote and build strategic alliances that will ultimately sell more tickets at our shows
- You take pride in your work and approach every opportunity with professionalism and ownership, ensuring the best experience for artists, venues, partners, and guests.
- You have exceptional time management skills and are a clear communicator
- You can work autonomously, but understand the importance of remaining connected to the broader organization
Our global Sofar team is deeply passionate about music and the work we do. When we’re not working, you can probably find us at a live show or telling anyone in earshot about the new song we can’t stop listening to.
If our mission and job opening resonates, you're encouraged to apply even if your experience doesn't precisely match the job description. We are committed to creating a culture of belonging and building a diverse team that reflects a variety of lived experiences, perspectives, and skills.
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