Head of Product Marketing

Our vision at Bazaarvoice is to make shopping radically transparent. Through organic, trusted, authentic content from everyday shoppers, influencers, and content creators, we help brands and retailers with their content supply chain with content that converts across all stages of the shopper journey, supercharging their commerce engine along the way. Over the years, our portfolio of products and solutions have grown – organically and through acquisition - from traditional ratings and reviews to social commerce, influencer marketing, contextual commerce, analytics and insights, and more.  We take pride in delivering measurable impact, ROI, market share and revenue growth to brands and retailers of all sizes in NA, EMEA, and APAC across key industries such as CPG, Retail, Health & Beauty, Food & Beverages, DIY, and more.   

With this expansion of our software portfolio and business models, we are seeking a seasoned Head of Product Marketing, to lead a team of Product Marketers to drive growth through innovative, best-in-class, and engaging product marketing practices. This role will report to the Chief Marketing Officer.  Proximity to Austin, Texas, is an advantage.   

• Market Insights: Understand our buyers, who they are, how they buy, and their key buying criteria.  Develop a deep understanding of the market need, buyer personas and how to position to the different target personas. 
• Create and own the product voiceand positioning for the entire Bazaarvoice suite of products.  It will be your responsibility to define a clear, differentiated, and defensible position for Bazaarvoice overall as well as by solution. 
• Competitive landscape: Understand our competition and how they are positioned. 
• Annual planning:Develop and manage annual and quarterly customer acquisition and retention plans at a product level, in direct partnership with Product Management and Revenue leadership, maintain quantitative and qualitative performance measures on solutions 
• Collaboration: Collaborate with Product Management and Corporate Marketing to develop product positioning and messaging that resonate with our target buyer personas. 
• Buyers Journey: Document the Buyer’s Journey, including where they get information and the who, what, when, and why behind the decisions they make. Then, based on what you learn, drive changes to our sales and marketing processes. 
• Portfolio Playbook & Marketing Plans: Develop a marketing plan for the products you support in conjunction with Brand, Growth, and Field Marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers. 
• Launches: Plan and execute the launches of net-new products and releases of existing products and manage the cross-functional implementation of the plan. 
• Thought Leadership: Act as the primary thought leader for the products you support externally, including speaking engagements and written works. 
• Understand and support Sales and Channels: Develop enablement content and train them on the problems we solve for our buyers/users 
• Content Marketing: In conjunction with Content Marketing develop scalable tools, demos and market-facing content that support the buyers/users as they go on their engagement journeys with Bazaarvoice. 
• Sales Enablement support: Create and curate compelling sales tools and content to support sales, pre-sales, and client success. 
• Evangelism: Create lasting partnership with customers, partners, and stakeholders within and outside of Bazaarvoice 

• 10+ years of marketing, development, sales, or product management experience. 
• Customer centric  
• Storyteller with executive presence 
• Tech savvy and passionate about problem solving with products and solutions  
• Track record of using qualitative and quantitative data to prioritise and drive decision-making. 
• Metrics-driven: Strong analytical and synthesis skills are a must, including the ability to absorb and process large amounts of data into actionable information. 
• Experience with best practice agile scrum development and lean startup principles. 
• Curious and comfortable holding professional conversations with our target buyers and users. 
• Must be a strong communicator and public speaker in front of large, senior groups. 
• Excellent people and management skills to interact cross-functionally and with third parties. 
• Subject matter expert/industry experience is a strong plus. 
• MBA preferred. 

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