Manager – Partner & Marketing

Who is Litmus 

Litmus is a growth-stage software company that is transforming the way companies harness the power of machine data to improve operations. Our software is enabling the next wave of digital transformation for the biggest and most innovative companies in the World – making Industrial IoT, Industry 4.0 and Edge Computing a reality. We just completed our Series B financing round, and we are looking to expand our team.

Why join the Litmus team 

You want to be a part of something great 

We pride ourselves on building the most talented and experienced team in the industry who knows how to win. We work hard and the results speak for themselves. We’re trusted by industry leaders like Google, Dell, Intel, Mitsubishi, Hewlett-Packard Enterprise and others as we partner to help Fortune 500 companies digitally transform. 

You want to define and shape the future

At Litmus you’ll have the opportunity to support and influence the next wave of the industrial revolution by democratizing industrial data. We’re leading the industry in edge computing to feed artificial intelligence, machine learning and other applications that rapidly change the way manufactures operate

You want to build and shape your career 

Join a growth-stage Silicon Valley company to build and define your career path in an environment that allows you to progress rapidly. Bring your unique experience, talent and expertise and add to it by collaborating with and learning from the brightest people in the industry.  

We are committed to hiring great people who are passionate about what they do and thrive on winning as a team. We welcome anyone and everyone who wishes to join the Litmus marketing team to apply and share their career experience, dreams and goals with us. 

About the Role:

We are looking for a dynamic and entrepreneurial full-stack B2B software marketing leader to drive our regional marketing efforts and build our partner ecosystem from the Litmus GCC in India. This dual-function role involves developing and executing marketing plans tailored for India, actively building and nurturing a robust partner ecosystem, and enabling both direct and partner-led sales growth. The ideal candidate is a hands-on strategist, skilled in both creating impactful content and managing integrated campaigns, while collaborating effectively across global teams.

Role’s Responsibilities:

Marketing Strategy & Execution

• Collaborate with the global marketing team to build and implement India-specific strategies that align with business objectives and Ideal Customer Profiles (ICPs).
• Design and manage integrated marketing campaigns across digital, content, event, and partner channels to generate brand awareness and high-quality leads.
• Uphold and localize the Litmus brand, ensuring consistent positioning and messaging in all market outreach.

Partner Ecosystem Development & Enablement

• Identify, recruit, and onboard the right partners to expand market reach.
• Manage the end-to-end partner onboarding process, including all administrative and contractual paperwork.
• Define detailed go-to-market (GTM) plans in collaboration with partners.
• Establish and manage a governance model to ensure the disciplined execution of joint GTM plans.
• Enable partners from both a sales and delivery perspective to ensure they are fully equipped for success.
• Develop sales collateral, presentations, and use-case materials specifically designed for Indian buyers and partner needs.
• Enable channel partners with dedicated marketing support, including co-branding, joint event planning, and lead generation campaigns.
• Work closely with India and global sales and pre-sales teams to align all marketing activities with pipeline and revenue goals.

Content & Digital Engagement

• Produce localized content, such as blogs, case studies, opinion pieces, videos, and social media posts, that resonates with industrial decision-makers in India.
• Maintain an active and though-leadership presence on LinkedIn and other relevant industry forums, sharing valuable insights and company updates to enhance digital visibility.

Events & Lead Lifecycle Management

• Identify, plan, and represent Litmus at key industry events, expos, and trade shows to connect with customers and partners.
• Oversee the entire lifecycle of leads generated from marketing campaigns and events, including nurturing, qualification, and successful handover to the sales team.
• Track and analyze key performance metrics (e.g., MQLs, funnel progression, engagement scores) to continually optimize campaign effectiveness.
• Publish regular Management Information System (MIS) reports detailing the performance and outcomes of marketing and partner activities.

Role’s Desired Qualifications:

• 8–10 years of experience in B2B marketing, ideally within enterprise software, IIoT, manufacturing, or industrial automation sectors.
• Proven experience in developing and managing channel partner marketing programs and relationships.
• Strong, hands-on ability in content creation and multi-channel campaign execution, with experience managing vendors as needed.
• Proficiency with marketing automation and analytics tools such as HubSpot, WordPress, LinkedIn Campaign Manager, and Google Analytics.
• A deep understanding of Indian industrial markets (e.g., automotive, manufacturing, energy) and the key decision-makers within them.
• Excellent communication, storytelling, and interpersonal skills with a strong focus on customer value.
• Demonstrated ability to thrive in a fast-paced, cross-cultural, and collaborative work environment.
• Exposure to marketing for data, cloud, or edge computing platforms is a significant advantage.

Find us at www.litmus.io