Marketing Science Senior Analyst

3 Hours ago • 3-5 Years • Marketing

Job Summary

Job Description

As a Marketing Science Senior Analyst, you will leverage your curiosity to understand how marketing science fits into projects. You will lead marketing science deliverables, focusing on areas like tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. Your responsibilities include recommending solutions to improve Digital marketing performance, collaborating with others, and communicating business insights to clients. You will also lead measurement strategies, analyze complex datasets using data science techniques, and automate reporting. The role involves managing databases using SQL, ensuring data accuracy, gathering data from third-party platforms, and providing direction to junior analysts. You will also contribute analytics content for pitches and proposals.
Must have:
  • B.S. degree in a quantitative or technical field
  • Advanced Microsoft Excel and Microsoft Office skills
  • Strong verbal and written communication skills
  • Experience presenting to stakeholders
  • Expertise in Python and/or R and SQL
  • Expertise in data architecture or automated reporting
  • Expertise in data science and statistical programming
  • Expertise in testing and personalization
  • Expertise in data visualization
  • Expertise in website systems implementation
Good to have:
  • M.S. degree
  • Experience with statistical analysis techniques
  • Experience with machine learning models
  • Experience with Google/Adobe Analytics
  • Experience with tag management platforms

Job Details

As a Marketing Science Senior Analyst, your curiosity never ends. The next question is always on your mind, helping you to understand how marketing science fits in the big picture of a project. You bring in 3 to 5 years of experience, leading marketing science deliverables across a broad range of initiatives and focusing on at least two of the following areas: tracking and measurement, implementation, reporting, data visualization, testing and evaluation, data integration, or statistical modeling. You have experience using data analytics to recommend solutions to improve Digital marketing performance, enjoy collaborating with others, and are capable of directly communicating business insights to clients through logical, easy to understand stories.


You will:

  • Provide actionable insights for digital campaigns by gaining a deep knowledge of the client’s business and industry.
  • Lead the ideation, development and execution of measurement strategies and frameworks.
  • Leverage data science techniques and statistical modeling to analyze complex datasets, uncover trends, and generate actionable insights for clients.
  • Reporting: Design, build and automate analyses, reports, dashboards and other deliverables. Lead the preparation and delivery of weekly and monthly reports, providing clients with data-driven insights and actionable recommendations.
  • Database Management: Develop and maintain datasets for creative reporting using SQL and ensure data accuracy. Gather data through various third-party platforms and ensure compliance with data governance protocols.
  • Provide work direction to associate analysts and analysts.
  • Occasionally contribute analytics content for pitch materials and request for proposals.

You have:

  • B.S. degree in a quantitative or technical field, including but not limited to economics, mathematics, business, finance, social sciences, computer science, or information management. M.S. degree preferred.
  • Advanced Microsoft Excel and Microsoft Office skills, with strong verbal and written communication skills, and demonstrated experience presenting to internal or external stakeholders.
  • Expertise in Python and/or R and SQL, or other business-relevant statistical programming language.
  • Expertise with at least two of the following: data architecture (ETL/data integration), automated data ingestion + reporting, data science and statistical programming, testing and personalization, data visualization, website systems implementation.
  • Experience with one or more visualization platforms (e.g.Tableau, Domo, PowerBI, etc.)
  • Experience working with statistical analysis techniques and quantitative methods, preferred, but not required.
  • Data engineering/architecture:o Experience with ETL techniques
  • Machine Learning:
  • o Familiarity with machine learning models and techniques, preferred, but not required.
  • Website:
  • o Experience with Google and/or Adobe Analytics, and with tag management platforms (e.g.: GTM, Adobe Launch, Tealium, etc.), preferred, but not required.

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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