Strategic Content Specialist

About the Team

About the Opportunity

Key Responsibilities: What You'll be Doing

• Develop and execute a content strategy that aligns with business objectives and target audience.
• Develop and create written content including internal team communication circulations, FAQ articles, social media posts, and other forms of digital content.
• Ensure all creative contents are on-brand, consistent in terms of style, quality and tone of voice; optimized for different channels and audiences of content including articles, social media posts and other forms of digital content
• Support development of a content strategy by working with cross-functional teams including GBS operations team, marketing, design, and product to ensure content is consistent with brand guidelines and efforts.
• Develop a content calendar that outlines the types of content to be created and published across various channels.
• Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing including real-time implementation of content strategies as and when needed
• Maintain content inventories including photos, videos and other design assets in an easy to access and retrievable content management system.
• Ensure consistent experience in keeping with the organization's editorial guidelines and implement appropriate translation strategies as needed
• Provide advice, guidance and training on the effective creation and use of content to employees
• Stay up-to-date with industry trends and best practices in content marketing and bring innovative ideas to the team.

Requirements: What We Look For in You

• Minimum Bachelor Degree in Journalism, Marketing, Communication, Literature, or similar.
• Minimum 1 year of experience in content research, content analysis, content creation or similar.
• Strong writing and editing skills with a proven track record that demonstrates content marketing expertise.
• Understanding global culture and customer sentiment and align to company tone
• Good command of English and a native language, and have a strong ability to simplify complex messages into clear, concise yet engaging messages
• Experience with learning management systems (LMS) and e-learning development tools.
• Strong project management skills, with the ability to manage multiple projects simultaneously.
• Experience with data analysis and content performance measurement.
• Strong interpersonal skills and ability to collaborate with cross-functional teams.
• Comfortable working in a fast-paced, dynamic environment with changing priorities.