Associate Manager, Marketing (CRM)

5 Months ago • 5-7 Years • Marketing • Campaign Management

Job Summary

Job Description

The Associate Manager, Marketing (CRM) will be responsible for planning and developing multi-channel CRM campaigns across various channels including email, SMS, mobile app, social advertising, and WeChat. They will manage the end-to-end implementation of these campaigns, including campaign calendar planning, content strategy and design, segmentation, and personalization. This role will also involve defining and executing A/B testing and other experiments to continuously optimize campaigns and evaluate their effectiveness, providing actionable insights for improvement. Additionally, they will implement tracking and reporting mechanisms to measure CRM performance, KPIs, and conversions. The ideal candidate will have 5+ years of CRM experience and/or Digital Marketing, including 2 years using Exact Target/Salesforce Marketing Cloud. They should also have experience in planning, delivering, and executing email, SMS, and mobile app campaigns, as well as a good understanding of segmentation, personalization, email designs, HTML, dynamic content, and data privacy regulations.
Must have:
  • 5+ years of CRM experience
  • 2 years using Exact Target/Salesforce Marketing Cloud
  • Experience in planning, delivering, and executing email, SMS, and mobile app campaigns
  • Experience in tracking and reporting Marketing campaigns
  • Experience in trending social/communication platforms (e.g. Facebook, Instagram, WeChat)
  • Excellent organization, interpersonal, copywriting, and communication skills
  • Strong can-do mindset & people skills
  • Demonstrate a strong sense of ownership for assigned projects
  • Fluent in written & spoken Cantonese, Mandarin & English

Job Details

Job Summary:

Job Responsibilities:

  • Plan and develop multi-channel CRM-campaigns (emails, SMS, mobile app, social advertising, and WeChat etc) along the consumer journey by working closely with internal marketing partners, cross-functional teams and external agencies.
  • Manage end-to-end multi-channel CRM-campaigns implementation, including campaign calendar planning, content strategy and design, segmentation, and personalization.
  • Define and execute A/B testing and various tests and learnings to continuously optimize campaigns and evaluate their effectiveness, providing actionable insights for improvement.
  • Implement tracking and reporting mechanisms, such as Salesforce and Adobe Analytics, to measure CRM performance, KPIs and conversions to help enhance the effectiveness of campaigns.
  • Facilitate and execute CRM initiatives aligning with the business directions.
  • Conduct competitive analysis and provide recommendations based on competitive reviews, learnings, and industry best practices.

Job requirements:

  • Bachelor’s degree or equivalent in Business, Management or Marketing
  • 5 years of CRM experience and / or Digital Marketing, including 2 years using Exact Target/ Salesforce Marketing Cloud (or similar email marketing platforms)
  • Experiences in planning, delivering, and executing emails, SMS and mobile app campaigns, including a good understanding of segmentation, personalization, email designs, HTML knowledge, dynamic contents and compliance with data privacy regulations.
  • Experience in tracking and reporting Marketing campaigns, including providing insights and campaign optimizations/ recommendations.
  • Experience in trending social/communication platforms (e.g. Facebook, Instagram, WeChat) is a must
  • Excellent organization, interpersonal, copywriting and communication skills
  • Strong can-do mind-set & people skills
  • Demonstrate a strong sense of ownership for assigned projects
  • Fluent in written & spoken Cantonese, Mandarin & English

HKProfessional #LI-AI1

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