European and American Brand Marketing - Infinity Nikki

undefined ago • 2-3 Years • Marketing

Job Summary

Job Description

This role involves comprehensive marketing planning and execution for "Infinity Nikki" in European and American markets. Key responsibilities include developing creative campaigns, managing brand materials, and organizing interactive activities based on market strategies and audience insights. The specialist will analyze product data to refine marketing approaches, ensure high-quality content, and manage content iteration. Additionally, the role requires establishing and maintaining relationships with overseas suppliers and fostering cross-industry collaborations to integrate diverse resources effectively. Strong creative planning and user insight are essential for success in this dynamic gaming environment.
Must have:
  • Plan and implement marketing campaigns for "Infinity Nikki" in Europe and America.
  • Develop creative content and interactive activities based on market strategy and audience insights.
  • Analyze product data to refine strategies and plan communication topics.
  • Ensure high-quality content presentation and iterate based on performance.
  • Establish and maintain relationships with overseas suppliers and promote cross-industry collaborations.
Good to have:
  • Overseas marketing experience
  • Successful promotion cases

Job Details

Job Description

1. Responsible for the marketing planning of "Infinity Nikki" in Europe and America, including version strategy refinement, brand materials, creative content, and interactive activities for overseas market planning and implementation. Able to create outstanding creative campaign content by combining overall overseas annual market strategy, target audience insights, and core regional characteristics.

2. Strong understanding of products and user insights, able to clearly judge and understand game users, and effectively use product data for analysis to propose effective strategy refinement; at the same time, plan communication topics and nodes for product content to ensure content rhythm is understood and spread within the player community.

3. Possess strong creative content planning and aesthetic abilities, able to set clear content standards and control corresponding output to ensure high-quality content presentation, monitor and evaluate effects, and complete content iteration.

4. Establish and maintain cooperative relationships with overseas suppliers, participate in the development and maintenance of cross-industry collaborations in Europe and America, and promote multi-party resource integration.

Job Requirements

1. 2-3 years of experience in game promotion, with mature PC game publishing experience; overseas marketing experience is preferred.

2. Passionate about games, familiar with Infinity Nikki IP or MMO/open world/ACG genres, with rich experience in PC and console games, and knowledge of platforms like Steam, Epic.

3. Possess excellent creative planning ability; successful promotion cases are preferred.

4. Good at summarizing and thinking, strong self-drive, results-oriented, pioneering and innovative, with strong stress resistance.

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