Field Marketing Manager
Job Summary
Job Description
As a Field Marketing Manager, you will be responsible for creating and executing campaigns to generate demand, grow the pipeline, and increase brand recognition. This involves leading field engagement through events, trade shows, digital campaigns, ABM strategies, and partner marketing. You will work closely with marketing and sales teams to drive prospect and customer engagement, leading to qualified opportunities and accelerating deals. The ideal candidate will align marketing initiatives with sales objectives to drive measurable business outcomes. This position requires the creation of regional marketing plans, the coordination of events, and collaboration with various teams to achieve pipeline and revenue targets.
Must have:
- Experience in the Industrial space like Oil & Gas or Manufacturing is required
- 4+ years of field marketing experience in a B2B SaaS or technology company
- Strong campaign orchestration, persona, and buying cycle experience.
- Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies.
- Ability to travel up to 40% for managing trade shows, field events, and executive roundtables with measurable success.
- Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights.
Good to have:
- Experience with webinars and virtual event platforms is a plus
- Working knowledge of a modern martech stack a plus - Salesforce, Hubspot, Marketo, ZoomInfo, 6sense, Sendoso, etc.
- Experience co-marketing with technology or channel partners in the field a plus
- Bachelor’s degree in marketing, Business, Communications, or a related field is preferred.
Perks:
- Competitive Compensation including base plus bonus
- 401(k) with 4% employer matching
- Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
- Unlimited PTO + flexibility to enjoy it
- 18 Company Holidays including the week between Christmas & New Years
- Paid Parental Leave Program
- Employee Stock Purchase Program (ESPP)
- Employee Referral Program
- In office catered lunches 3x per week via Colorfull Catering + Fully Stocked Fridges in the offices
- Join a team of 70 different nationalities with Diversity, Equality and Inclusion (DEI) in focus
- A highly modern and fun working environment with sublime culture across the organization
- Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries
- Join our HUB to be part of the conversation directly with Cogniters and our partners.
- Paid mobile phone and WiFI
- A pet lover? Get the chance to meet Spot 🐶!
5 skills required
Job Details
About Cognite
Embark on a transformative journey with Cognite, a global SaaS forerunner in leveraging AI and data to unravel complex business challenges through our cutting-edge offerings including Cognite Atlas AI, an industrial agent workbench, and the Cognite Data Fusion (CDF) platform. We were awarded the 2022 Technology Innovation Leader for Global Digital Industrial Platforms & Cognite was recognized as 2024 Microsoft Energy and Resources Partner of the Year . In the realm of industrial digital transformation, we stand at the forefront, reshaping the future of Oil & Gas, Chemicals, Pharma and other Manufacturing and Energy sectors. Join us in this venture where AI and data meet ingenuity, and together, we forge the path to a smarter, more connected industrial future.
Learn more about Cognite here
Our values
Impact: Cogniters strive to make an impact in all that they do. We are result-oriented, always asking ourselves.
Ownership: Cogniters embrace a culture of ownership. We go beyond our comfort zones to contribute to the greater good, fostering inclusivity and sharing responsibilities for challenges and success.
Relentless: Cogniters are relentless in their pursuit of innovation. We are determined and deliverable (never ruthless or reckless), facing challenges head-on and viewing setbacks as opportunities for growth.
Ready to join a fast growing, and category leading SaaS company?
As a Field Marketing Manager, you will be responsible for ideating, facilitating, and executing campaigns that drive demand generation, pipeline growth, upsell within existing accounts, and brand recognition. You will be responsible for driving field engagement with integrated marketing programs that leverage a mix of field events, trade shows, digital campaigns, ABM strategies, and partner marketing efforts to engage target accounts and key decision-makers.
You are the primary liaison between marketing and the field team to drive prospect and customer engagement across teams. Your efforts will directly contribute to pipeline growth and revenue by creating high-value touch points that lead directly to qualified opportunities and accelerate deals already in the pipeline for the sales team. The ideal candidate is a proactive, results-oriented marketer who understands how to align marketing initiatives with sales objectives to drive measurable business outcomes.
What You'll Do
- Create regional marketing plans with annual, quarterly and monthly views to deliver on key KPIs to meet pipeline and revenue targets
- Plan, coordinate, and execute in-person and virtual events, including trade shows, roundtables, customer roadshows, and webinars with the goal of driving pipeline and revenue.
- Work closely with marketing and sales teams to create programs, campaigns, and efforts to drive pipeline and revenue.
- Work closely with demand generation and digital marketing teams to amplify field programs through digital channels, including email, paid media, and social campaigns.
- Meet weekly with your regional sales team and sales leadership to share key event and campaign updates, MQLs, funnel conversion and insights.
- Measure and report on campaign performance using key marketing KPIs such as MQLs, meetings, demos, conversion rate, cost efficiency, pipeline influence and ROI. Work with sales to ensure proper campaign/event attribution in Salesforce.
- Execute lead nurture and follow-up strategies in partnership with the lifecycle marketing team, sales development representatives, and account executives.
- Attend trade shows and events to market the product and drive qualified opportunities for the sales team.
- Create and execute high-performing marketing programs using a data-driven approach with the focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
- Set goals and define metrics for each marketing campaign to maximize pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyze and report on results, and make recommendations for future optimizations.
- Support partner demand generation opportunities.
- Build relationships with new and existing vendors and associations to drive market penetration.
Who You Are
- Experience in the Industrial space like Oil & Gas or Manufacturing is required
- 4+ years of field marketing experience in a B2B SaaS or technology company
- Strong campaign orchestration, persona, and buying cycle experience.
- Experience in evolving marketing programs based on performance data, feedback from sales, and understanding of the business.
- Strong understanding of Account-Based Marketing (ABM) and experience implementing ABM strategies.
- Ability to travel up to 40% for managing trade shows, field events, and executive roundtables with measurable success.
- Strong analytical skills, with the ability to measure and optimize campaign performance using data-driven insights.
- Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product marketing, and demand generation teams.
- Experience with webinars and virtual event platforms is a plus
- Working knowledge of a modern martech stack a plus - Salesforce, Hubspot, Marketo, ZoomInfo, 6sense, Sendoso, etc.
- Experience co-marketing with technology or channel partners in the field a plus.
- Bachelor’s degree in marketing, Business, Communications, or a related field is preferred.
- Hands-on experience prioritizing running multiple initiatives, campaigns, and deliverables simultaneously.
- Self-motivated, who can work independently and proactively to resolve issues and take ownership of tools and processes with minimal supervision.
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
A snapshot of our many perks and benefits as a Cogniter
* Competitive Compensation including base plus bonus
* 401(k) with 4% employer matching
* Health, Dental, Vision & Disability Coverages with premiums fully covered for employees and all dependents
* Unlimited PTO + flexibility to enjoy it
* 18 Company Holidays including the week between Christmas & New Years
* Paid Parental Leave Program
* Employee Stock Purchase Program (ESPP)
* Employee Referral Program
* In office catered lunches 3x per week via Colorfull Catering + Fully Stocked Fridges in the offices
* Join a team of 70 different nationalities 🌐 with Diversity, Equality and Inclusion (DEI) in focus 🤝.
* A highly modern and fun working environment with sublime culture across the organization, follow us on Instagram @cognitedata 📷 to know more
* Opportunity to work with and learn from some of the best people on some of the most ambitious projects found anywhere, across industries
* Join our HUB 🗣️ to be part of the conversation directly with Cogniters and our partners.
* Paid mobile phone and WiFI
*A pet lover? Get the chance to meet Spot 🐶!
Why choose Cognite? 🏆 🚀
* Join us in making a real and lasting impact in one of the most exciting and fastest-growing new software companies in the world.
* We have repeatedly demonstrated that digital transformation, when anchored on strong DataOps, drives business value and sustainability for clients and allows front-line workers, as well as domain experts, to make better decisions every single day.
* Built In 2024 Best Places to Work in Austin, TX and Houston, TX
Apply today!
If you're excited about the opportunity to work at Cognite and make a difference in the tech industry, we encourage you to apply today! We welcome candidates of all backgrounds and identities to join our team.
We encourage you to follow us on Cognite LinkedIn; we post all our openings there.
Equal Opportunity
Cognite is committed to creating a diverse and inclusive environment at work and is proud to be an equal opportunity employer. All qualified applicants will receive the same level of consideration for employment; everyone we hire will receive the same level of consideration for training, compensation, and promotion.
We ask for gender as part of our application because we want to ensure equal assessment in the recruitment process. Your answer will help us reach this commitment! However, the question about gender is optional and your choice not to answer will not affect the assessment of your application in any way.
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