Marketing Science Manager

Job Description:

The Role

As Marketing Science Manager you’ll specialise in incrementality measurement through either Marketing Mix Modelling or incrementality experiments, playing a pivotal role in assessing the true impact of our marketing efforts on driving business outcomes. You will be part of a team that takes statistical robustness seriously in the design of models and tests and can take the complex and explain it simply. Working closely with cross-functional teams, you will develop methodologies, analyse results, and provide actionable insights to inform strategic decision-making.

Responsibilities include:

• Delivery of the full range of our products and services for our clients to improve their marketing effectiveness through the usage of MMM, Attribution reporting, experimentation & incrementality testing and bespoke media analytics

• Act as the client lead for small to medium sized projects, ensuring high quality deliveries and effective communication with all internal and external stakeholders

• Create and present compelling stories informed by our data work for all stakeholders

• Creation of measurement frameworks and strategies

What we are looking for in you

• Core understanding of the requirements, limitations & value of marketing effectiveness services such as MMM, Attribution, experimentation and Incrementality testing

• Ability to execute our core services independently and the ability to guide and train more junior team members

• Core statistical knowledge

• Core understanding of how marketing can contribute to business success and strong understanding of marketing theory

• Understanding how different solutions work together to create a holistic measurement framework

• Advanced proficiency in Excel/PPT

• R or Python, SQL, PowerBI (or similar technology)

A few of the benefits 

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