Merchant Marketing Senior Associate - Acquisition
Job Summary
Job Description
This Senior Associate role in GoFood supports the Merchant Marketing team in shaping how F&B merchants discover and choose GoFood as their online food delivery partner. You will work with the Branding & Acquisition Manager to bring GoFood's value proposition to life, attracting and converting high-potential merchants. Responsibilities include supporting targeted acquisition campaigns, analyzing campaign performance, and exploring new acquisition levers. You will help ensure messaging is clear, credible, and action-oriented, contributing to expanding GoFood's merchant base and brand footprint. This is an opportunity for someone passionate about growth, marketing execution, and helping small businesses succeed within a collaborative, data-driven team.
Must have:
- Support merchant acquisition campaigns.
- Plan and execute digital acquisition campaigns.
- Develop and execute SEO strategies.
- Optimize campaigns through experimentation.
- Manage budgets to maximize KPIs.
- Develop engaging ad creatives.
- Monitor and report on merchant funnel performance.
- Research merchant behavior and market trends.
- Execute localized and tactical initiatives.
- Support testing of new acquisition tactics.
- Coordinate with cross-functional teams.
- Work with agencies/vendors for execution quality.
Good to have:
- 3+ years experience in growth/acquisition/performance marketing.
- Proficiency in digital ad platforms (Meta, Google, TikTok).
- Familiarity with customer acquisition funnels.
- Experience with cross-functional teams.
- Basic campaign performance analysis skills.
- Exposure to local marketing or regional execution.
- Experience marketing to SMBs or merchants.
- SQL for data analysis.
- Experience with offline acquisition channels.
10 skills required
Job Details
About the Role
This Senior Associate role in GoFood plays a key supporting function in shaping how F&B merchants discover and choose GoFood as their online food delivery (OFD) partner. Sitting within the Merchant Marketing team, you’ll work closely with the Branding & Acquisition Manager to bring GoFood’s value proposition to life—ensuring that we reach, attract, and convert high-potential merchants across various touchpoints.
In your first six months, you’ll support the execution of targeted acquisition campaigns, helping to position GoFood as the top choice for food entrepreneurs looking to launch or expand their business. From localized marketing to educational content and digital outreach, your efforts will help ensure that our messaging is clear, credible, and action-oriented.
You’ll also play a vital role in analyzing campaign performance, identifying opportunities to optimize outreach strategies, and exploring new acquisition levers that align with merchant needs. Whether it’s through offline events, paid campaigns, or social media content—your work will directly contribute to expanding GoFood’s merchant base and growing our brand footprint.
This is a great opportunity for someone who’s passionate about growth, marketing execution, and helping small businesses succeed. You’ll be part of a collaborative team that thrives on experimentation, data, and impact—and you’ll help bring new merchants into the GoFood ecosystem in a way that feels inspiring and valuable.
What You Will Do
- Support the execution of merchant acquisition campaigns aimed at driving high-quality merchant sign-ups across various segments and regions.
- Plan and execute all digital acquisition campaigns using various ads platforms such as Meta, Google, TikTok, and other ads platforms.
- Develop and execute SEO strategies to improve keyword rankings and drive qualified organic traffic.
- Continuously optimize campaigns by experimenting with audience segmentation, bid strategies, creative assets, and ad copy variations to improve key performance metrics across all funnel stages.
- Work on a budget to maximize KPIs while maintaining cost per acquisition (CPA) at an efficient level.
- Work closely with the creative team to develop engaging ad creatives that effectively resonate with the target audience.
- Monitor and report on merchant funnel performance from awareness to conversion, helping optimize targeting and messaging across channels.
- Conduct research on merchant behavior, market trends, and competitor strategies to support campaign planning and experimentation.
- Execute localized and tactical initiatives that help penetrate new merchant segments or high-potential areas.
- Support the testing of new acquisition tactics, including channel experiments, timing, and content variations, to drive growth efficiency.
- Coordinate with cross-functional teams (e.g., Creative, Sales Team Regional Ops) to ensure timely delivery of acquisition assets and campaigns.
- Work with agencies / vendors to ensure consistent execution quality across external touchpoints.
What You Will Need
- 3+ years of experience in growth marketing, acquisition, performance marketing, or related roles, preferably in tech, e-commerce, or F&B industry.
- Proficiency in running or supporting acquisition campaigns across various digital channels, such as paid ads, social media, SEO, SEM, affiliate marketing, Google Ads Manager, Meta Ads Manager, TikTok Ads Manager, Appsflyer, etc.
- Familiarity with customer/partner acquisition funnels and conversion metrics.
- Experience working with cross-functional teams (e.g., creative, regional teams, sales) to drive coordinated execution.
- Comfortable with basic campaign performance analysis and using data to make recommendations.
- Exposure to local marketing or regional execution is a plus.
- Experience in working with or marketing to SMBs or merchants is an advantage.
- Ability to query and analyze data using SQL is a strong plus.
- Bonus: Experience with offline activation acquisition channels
About the Team
The acquisition is an integral part of the Merchant Marketing division, based in Jakarta. This team comprises Growth Marketing, CRM, Analytics, Incubation, and Social Media, working collaboratively to build and enhance the GoFood brand. By blending data-driven strategies with creative storytelling, the team ensures that GoFood remains a top-of-mind choice for consumers while fostering long-term customer loyalty.
Our primary mission is to develop and execute impactful marketing campaigns and branding strategies that drive GoFood’s continuous growth. We aim to strengthen GoFood’s market presence, ensuring that it remains the preferred food delivery platform. Beyond brand awareness, we focus on creating meaningful consumer experiences by curating assortments, recommendations, and rewards that bring joy to our users.
As a data-driven team, we are committed to continuous improvement and efficiency, leveraging insights to refine our strategies. We are currently engaged in various product innovations, branding initiatives, and promotional campaigns that reinforce GoFood’s position as a market leader.
At GoFood Marketing, we believe that business growth is fueled by talent development. While we prioritize achieving business objectives, we also value team collaboration, individual well-being, and professional growth. Our team thrives on uncovering valuable insights from data, fostering a culture of innovation, and building strong connections—both professionally and over a shared passion for food.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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